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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

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Five Product Owner Myths Busted

Roman Pichler

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Stakeholders can be powerful and influential individuals.

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How aligning product and marketing teams improves customer experience

Mind the Product

It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.

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Establishing Customer Advisory Boards for Product Managers

The Product Guy

Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. It allows you to tap into the most influential customers.

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User Journey vs. User Story: How Are They Different?

Userpilot

Are you unsure what the difference between a user journey and a user story is? This article will dive deep into user journey vs. user story and share how they differ. TL;DR Customer journey maps visualize user experiences, highlighting steps, touchpoints, emotions, pain points , and opportunities for improvement.

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385: Fast user insights for product managers and innovators – with Mike Mace

Product Innovation Educators

How to load up your brain with your customers’ mindset. How do you figure out what your customers want? Is your product work based on what Sales wants, what an Executive or other HiPPO wants, what your competitor is doing, some insights gained about your customers, or something else?

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Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Source: Martin Eriksson, Mind the Product. I’ve certainly experienced tense relationships with sales.