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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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6 Experts Share How They Use Customer Feedback to Build a Better Product

Gainsight

There is no shortage of feedback these days. When you’re trying to deliver an exceptional product, it’s easy to get lost in the constant deluge of customer feedback. Your users are likely communicating with your company through multiple channels and it can seem like feedback gets lost in a black hole.

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The Differences, Pros and Cons Between Waterfall and Agile Methodologies

The Product Coalition

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?

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Mechanism of change: Getting more from your incident reviews

Intercom, Inc.

You can’t build software without encountering incidents – from critical bugs to full-blown outages, dealing with incidents are an inevitable part of the process. As a result, you’ll find no shortage of articles telling you how to write a review – or as they’re commonly known, a post mortem – of your incident. Ask five key questions.

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Performance Reporting: Definition, Types, Process & More

Userpilot

Performance reporting is essential for product and project managers to make data-driven decisions. In this article, we explore: What performance reporting is Why it is important What to include in a performance report How to create performance reports The best analytics tools for performance reporting Let’s get right to it!

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

The solution? The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses. Vertical SaaS!

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How to be a Great Product Leader

Sachin Rekhi

One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. Create a strong system of accountability. Create an equally strong system of inspection.