Startups need dual theories on distribution and product/market fit. One is not enough
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A few years ago you saw a trend were products would launch a huge conferences like SXSW.
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