Remove Conference Remove Research Software Remove User Testing
article thumbnail

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.

article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. There are all kinds of ways to introduce continuous discovery habits.

article thumbnail

2021 Product Conferences

Product Talk

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Are you looking for the 2020 Product Conference list? Find it here.

article thumbnail

Great User Research (for Non-Researchers) by Steve Portigal

Mind the Product

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

article thumbnail

12 Best NPS Software and Survey Tools to Consider

Userpilot

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.

article thumbnail

Quantifying Qualitative Research by Leisa Reichelt

Mind the Product

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Jakob Nielsen.