Product Talk

NOVEMBER 6, 2024

It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. .

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Alchemer Mobile

NOVEMBER 10, 2020

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc. The post Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Mind the Product

SEPTEMBER 13, 2019

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

User Testing 193

User Testing Product Research Research Software Customer Experience 193

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. There are all kinds of ways to introduce continuous discovery habits.

Analytic Tools 278

Analytic Tools Research Software Product Research User Testing 278

Product Talk

NOVEMBER 11, 2020

We are starting to pull together our 2021 conference list. A lot has changed in the world since we last published our 2020 conference list. Nevertheless, we are finding that conference organizers are getting better at offering compelling online events. Are you looking for the 2020 Product Conference list? Find it here.

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Product Innovation Educators

APRIL 30, 2018

How product managers observe and listen to users to gain valuable insights. What products will delight customers? One that stands out is Ben Brenton, Chief Innovation Officer at Snap-on Tools , who shared that he takes their product teams to meet with customers four days a week. Budget-minded usability testing.

Research Software 189

Research Software Feedback Software User Testing User Friction 189

Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

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Mind the Product

MAY 3, 2019

“Do you like the conference so far?” It is tempting to ask customers what they want, but you won’t get a good answer. We may say “there is no such thing as a dumb question,” but in research, this isn’t true. For a researcher, this is the first question that should be asked. What are the customers key “jobs to be done”?

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Product Research User Testing Research Software Customer Experience 190

Melissa Perri

OCTOBER 22, 2024

Cue awkward silence in the conference room. or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. Neither tells you which customers matter most, which problems to solve first, or how to choose between competing initiatives.

Strategy 220

Strategy Research Software Vision User Testing 220

Mind the Product

AUGUST 10, 2018

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Jakob Nielsen.

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User Testing Product Research Research Software Customer Feedback 194

Product Talk

NOVEMBER 1, 2023

We are starting to pull together our list of 2024 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 Product Conferences list? This list is by no means exhaustive. Find it here.

Product Research 230

Product Research Naming Artificial Inteligence Research Software 230

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Organic, when you attract users through public platforms and owned media marketing.

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Research Software User Testing Customer Experience Customer Feedback 66

Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. They interview customers , run usability tests, and conduct A/B tests. Last May, I spoke at the Front conference in Salt Lake City. 9:16] Continuous Customer Interviews. [20:12] Google Ads.

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Product Research User Testing Data Visualization Research Software 241

Product Talk

NOVEMBER 13, 2019

We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? The UX Conference.

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Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. At Intercom, we have taken advantage of these technologies relatively early. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. We can’t just build for the good path.

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Artificial Inteligence Customer Communications Research Software Feedback Software 281

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

Research Software 145

Research Software User Testing Product Research Testing 145

Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

Research Software 286

Research Software Feedback Software User Testing Technical Review 286

Intercom, Inc.

JANUARY 12, 2021

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. Many of these approaches are intended as reasonable defaults; they are my opinions, they aren’t rules, and they certainly won’t fit every situation.

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Technical Review Research Software Startups Data Visualization 269

Product Talk

NOVEMBER 2, 2022

We are starting to pull together our list of 2023 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference.

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Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?

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Product Research Research Software Customer Experience Feedback Software 47

Product Talk

APRIL 21, 2021

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. We did the research. Hi, everybody.

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Product Research User Testing Research Software Analytic Tools 325

Mind the Product

JULY 24, 2019

Mind the Product founder Martin Eriksson opened the conference by reminding us why we gather each year. We have to focus on the basics to answer this question – research, understanding our customers and their needs, and discovering what we could build that is valuable, feasible, and desirable. Mind the Platform.

Research Software 143

Research Software Feedback Software User Testing Product Research 143

Intercom, Inc.

APRIL 19, 2018

In engineering, you want to move fast, ship often and solve real customer problems. Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. We take care of most of Intercom’s backend technologies. What it means to Run Less Software.

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Product Innovation Educators

SEPTEMBER 13, 2021

What one product manager learned about understanding customers. Today we are talking about the journey from software developer to product manager and some key challenges encountered as a product manager. 1:41] Please tell us about your journey from software developer to product manager. Customer interviews.

Research Software 241

Research Software Feedback Software Product Research User Testing 241

Intercom, Inc.

JUNE 28, 2018

Too many startups focus on the first S in SaaS, but they forget all about the second one. When software and service aren’t equal priorities, it’s impossible to build a successful company. When I moved to Silicon Valley in 2007, self-serve software was all the rage. There are obvious benefits to selling self-serve software.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Mind the Product

NOVEMBER 15, 2019

The key to minimising these, he says, is effective product research. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. What is Product Research? Research requires more than just evidence.

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Product Research User Testing Research Software Data Visualization 174

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. It sounds like you are responsible for product, design, and research. Teresa: Okay.

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Mind the Product

JANUARY 14, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

Product Research 214

Product Research Customer Experience Analytic Tools Research Software 214

Product Innovation Educators

NOVEMBER 20, 2023

Hershey chocolate company’s InnovationOps story I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. InnovationOps is all the behind-the-scenes work that goes into bringing great products to market—the people, processes, culture, and tools. Take action.

Research Software 278

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Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. Tweet This.

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The Product Coalition

MAY 5, 2022

They make their users’ lives better in some way and they do it better than anyone else. As a Product Manager, I’ve built my career on building tools and experiences that not only make people’s’ lives simpler, but bring them a little joy along the way, too. How much time and effort will it take to build a solution?

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Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Let’s have feedback loops. Lots of that.

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Product Innovation Educators

OCTOBER 10, 2022

Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before They have to manage politics, fit into the company’s processes, and do upfront work. [6:21]

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Roman Pichler

OCTOBER 6, 2020

This increases the chances of creating a product that users actually want and need and achieving product success. Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Who are the users and who are the customers?

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