This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
“Our vision is to be the best!” Cue awkward silence in the conference room. If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. First, there’s the vision – those sweeping statements that try to inspire but end up saying nothing. Everything!”
This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. It also serves over 45% of the Fortune 100.
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
It’s not just that “business as usual” gets in the way, changes to an organisation’s executive groups and tweaks to the company vision can lead to disconnects between strategy and tactics. You can break down silos, get people talking, reposition the productstrategy and vision – and agree on it.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 18:41] How does the use case impact productvision and decision-making?
Originally starting as a platform for renting out space during conferences, they quickly recognized a larger opportunity in short-term rentals and broadened their focus, adapting their product accordingly. Basecamp exemplifies this approach by openly encouraging debate and dissent to refine their vision. Spoiler alertthey wont.
In this #mtpcon Digital Americas session, CPO at WHOOP and author Ben Foster, explains how to think and operate like a true product leader regardless of your level or title. [.] Read more » The post Build what matters with vision-led product management appeared first on Mind the Product.
Five years ago I wrote about how productstrategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful productstrategy. The meeting point of company and productstrategy. Des: Welcome to Intercom on Product.
It is much better to think ahead and innovate to create products that fit into the bigger vision of the company. For example, a gantt chart of competitors’ products over time is a great visual way to analyze what features/products a competitor already has and what features they are likely to launch next.
In between we held sessions on ProductStrategy and Product Principles, on Managing Product Portfolios, and on Developing Product Managers. On Day 2 we ran five all-day workshops for Product Managers at two venues in central Hamburg. Day 3: Conference. Having dinner with 7 strangers.
In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my productvision board.
PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. The product manager needs to get the answers that are used for setting up the productstrategy and for marketing and development, so we have clarity. Learn more about them at PDMA.org.
In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating productstrategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.
You have this grand vision. I know in a lot of feature factories, product teams don’t engage with customers that often. My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. What’s the vision?
Wondering what the best productconferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February ProductConferences. Product World. Product Con. ProductCon highlights Product Leaders from diverse backgrounds and leaders of color.
Too often, we start with an idea for a product and build it without doing real market research. A marketer or market research department can do it, or you can do it yourself by writing some surveys in a survey tool or interviewing people at a conference. Bonus Questions: What do you enjoy doing as Chief Product Officer at Obo?
I write a popular product blog. I get invited to speak at conferences. Writing articles for Product Talk allows me to teach through writing. I also speak at industry conferences. I moderate a council of product executives for Collaborative Gain , an amazing executive community. I write for Product Talk.
We had a group of new hires ready and excited to join Intercom the following Monday, expecting to meet lots of folks in the office, join brainstorming sessions in a conference room, and grab a nice cup of coffee or a cold beer at a local bar with their new teammates after work. Product demos . They are: . Core business learnings.
A roadmap is more about communicating your productstrategy than it is about communicating features and dates. A roadmap also tells us how we will realize our productvision. A product roadmap is a prototype for your productstrategy. Clear business objectives should flow from your productvision.
This kind of serendipity is not a viable career strategy! It wouldn’t happen, because we all realise that serendipity is not a viable productstrategy. Just as with a product, you should start with a vision. For our products, this might be “to create a world where anyone can belong anywhere” (AirBNB).
Our product team will share a product update, and most product updates will include a high level reminder of productstrategy. Every quarter we do a detailed all-hands meeting about the productstrategy. What is our current productstrategy?
The core dimensions and concepts of the product operating model. TL;DR Marty Cagan has over 20 years of experience helping most companies adopt the product model, founding the Silicon Valley Product Group, and speaking at major conferences. The face of the product operating model.
However, be assured that everything reported from our forums here comes from the most forward-thinking people in the world of product.). Your vision and its supporting culture should, therefore, be very specific about who you want to employ and how you want to work. Discover our Exclusive events for Product Leaders.
Since releasing both a webinar and book on the impact of feature-less roadmaps on your productstrategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.
The Forgotten art of ProductStrategy. Almost 20 years ago, Ben Horowitz wrote that good product teams know “the market, the product, the product line, and the competition well”, and this is just as true today as it was then. Becoming good at agile is not a strategy – it is a capability that should be built.
According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful productstrategy, the role of productstrategy in prioritization, and how to align your prioritization efforts with your strategy. Ant Murphy.
Instead, I believe that AI will have the most profound impact on the high-level (and historically most valued) skills of product management: developing a strategy, crafting a vision, identifying new opportunities, and setting goals. AlphaGo went on to win Game Two, and at the post-game press conference, Lee Sedol was in shock.
.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. This exchange unfolded over weak, black coffee in your typical, bland white-walled corporate conference room. Foster mutual understanding by painting a shared vision of the future and the results achieved.
Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the productvision and expand on the strategy. Create a product roadmap so you can prioritize features more easily. Productvision benefits.
ProductStrategy. It’s not that they don’t describe some or all of the activities of productstrategy, but in my experience, they are misplaced across the lifecycle phases instead of a distinct first phase. As a bridge between business strategy and product development, productstrategy has one primary goal?—?creating
In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. Radhika is co-Founder of Radical Product Thinking. She has been based in Singapore for the past two years, will be speaking at BoS Conference USA Online as well as running online product masterclasses in the lead up to the event.
Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. ProductVision and Strategy. The productvision must be inspiring. Strong technology people are drawn to an inspiring vision.
Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the productstrategy or own the product roadmap , but you will set priorities for your projects. That they can lead by example.
Associate product manager’s main responsibilities As an Associate Product Manager, you play a crucial role in the product lifecycle. Here’s a breakdown of your core responsibilities: ProductStrategy Development : Assist in crafting and executing productstrategies aligned with company goals and market needs.
If that makes the most sense, given the objectives of the investment, strategy of the firm, and architectural vision, great. A jobs-to-be-done interview would uncover that the person was an accountant filing several pages of notes taken at a recent conference. Jobs to Be Done. Context of Design vs. Requirements.
TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Glassdoor sets out that the average salary for a product marketing manager is just over $127k. Who is a product marketing manager? defining product features, setting productstrategy ).
Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the productstrategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Moreover, they strengthen work relationships and facilitate alignment.
He spearheads various initiatives to promote innovation and excellence in product management. Carlos's session explores how leading product teams navigate digital transformations and harness AI for success. Beyond education, Carlos is the author of The Product Book and the guy behind multiple industry events and initiatives.
Proceed With Caution During the early days at Dropbox, Drew Houston, the co-founder, and CEO of Dropbox was tasked by his board to hire a product manager. I do whatever needs to be done for the team to deliver successful products. He hired a librarian, hoping to make the team more organized and disciplined. Follow her here on Medium.
Radical Product Thinking , the new book by Radhika Dutt, is published 28 September and we are delighted and honored she will by joining us for BoS Conference Online Fall 27-29 September to share some of the key messages that the book shares. Why do we need Radical Product Thinking? Get your Fall BoS Conference Ticket.
These awards will celebrate Amplitude customers that are building the best product experiences, digital businesses, and data-informed teams. Winners will receive prizes including speaking opportunities at Amplify 2021 and free tickets to the Conference. The Product Impact Award. Nominations are now open.
It’s something I’ve said in the past on conference stages, webinars, podcasts, Twitter, and elsewhere. I even wrote about it in my Mind the Product blog post, Lean Strategies for Maturing Products. A timeline on your product roadmap does just this, and that’s why you need to ditch them.
Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the productstrategy or own the product roadmap , but you will set priorities for your projects. That they can lead by example.
Don’t ignore the voice of your unmet customer — the prospective customer who didn’t become a user because of a product shortcoming. The best productstrategy is one where new features build upon previous launches to provide compounding value for the user. A productstrategy that creates compounding value.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content