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Cue awkward silence in the conference room. If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. Okay… but that’s a target, not a strategy. That’s not a strategy – that’s a feature masquerading as direction. “Our vision is to be the best!”
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR. It also serves over 45% of the Fortune 100.
Five years ago I wrote about how productstrategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful productstrategy. The meeting point of company and productstrategy. Des: Welcome to Intercom on Product.
It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. A lack of alignment with the overall business can be catastrophic.
Clause Levi-Strauss There I sat in a sterile office conference room, long before the days’ Google and We Work forced creativity into the workplace, stumped. The CFO of our division just asked me, a new management trainee, why I thought the company was pursuing the strategy he laid out. This is especially true for productstrategy.
Andrew Martinez-Fonts, VP of product at Honeysales, is a veteran product manager and leader with experience at companies like Yelp, eBay, Prosper, and Silver Spring Networks. He joined the Pendomonium + #mtpcon Roadshow last month to discuss AI’s role in productstrategy.
In this first, Breakout Session release from #mtpcon Digital 2020, you can delve into four of the event’s deep-dive sessions focusing on productstrategy and skill development. The post ProductStrategy and Skill Development: Learnings from the #mtpcon Session Speakers appeared first on Mind the Product.
For 2024, several excellent conferences dedicated to product management are available, addressing the increasing interest in this field. I would like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article.
Originally starting as a platform for renting out space during conferences, they quickly recognized a larger opportunity in short-term rentals and broadened their focus, adapting their product accordingly. OKRs should serve the strategy, not dictate it. Companies like Airbnb mastered real-time prioritization.
We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best productconference – to Singapore on March 25-26. All our conferences sell out so don’t miss out and grab your workshop tickets and conference tickets today! Workshop Presenters.
Here we remember the best bits from the 2019 conference and look forward to some of the exciting things you can expect from our 2020 conference. The 2020 conference focus is simple – it’s you and more specifically, your personal and professional development. What’s the Focus? What You’ll Discover.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation.
In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery.
Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. This year, Business of Software Conference USA is in Boston,… You can watch the talk or read a transcript here.
Building a thoughtful roadmap requires full understanding of what your competitors are developing, which can be uncovered by reading press releases and blog posts, using their product, and tracking down what they are demonstrating at conferences. Elly is a product manager at an energy tech company in San Francisco.
PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. The product manager needs to get the answers that are used for setting up the productstrategy and for marketing and development, so we have clarity. Learn more about them at PDMA.org.
As a product manager, attending conferences is not just a part of professional development but an invaluable source of inspiration and learning. Recently, I had the opportunity to attend the Product-Led Summit hosted by the Product-Led Alliance in New York. Contact us to learn more.
For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.
I attended ProductCamp London earlier this month and it brought home to me why I get so much value from this “unconference” style of conference. It reinforces that, in the product world, we all face similar challenges, regardless of our industry. The product role can be isolating, and ProductCamp shows me I’m not alone.
Wondering what the best productconferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February ProductConferences. Product World. Product Con. ProductCon highlights Product Leaders from diverse backgrounds and leaders of color.
For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. The Root Causes of Product Failure by Marty Cagan. 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai.
In most companies, we try to plan the long-term future with an organisational strategy which feeds into a productstrategy. This in turn feeds project plans and feature roadmaps, and the micro-planning of an agile product team. Scientists don’t lock themselves in a conference room to convince each other with opinions.
In between we held sessions on ProductStrategy and Product Principles, on Managing Product Portfolios, and on Developing Product Managers. On Day 2 we ran five all-day workshops for Product Managers at two venues in central Hamburg. Day 3: Conference. Having dinner with 7 strangers.
According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful productstrategy, the role of productstrategy in prioritization, and how to align your prioritization efforts with your strategy. Ant Murphy.
For the past 6 years Mind the Product has run #mtpcon in London and San Francisco – the biggest and best product management conferences in the world. Your Product is Already Obsolete – How to Survive by Des Traynor. 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai. What Comes Next?
In addition to deep product skills, you require generic, transferable product management capabilities, such as, effectively capturing the product’s value proposition , segmenting the market , validating productstrategy assumptions , selecting the right KPIs , prioritising the product backlog , and analysing user feedback and data.
I write a popular product blog. I get invited to speak at conferences. Writing articles for Product Talk allows me to teach through writing. I also speak at industry conferences. I moderate a council of product executives for Collaborative Gain , an amazing executive community. I write for Product Talk.
Too often, we start with an idea for a product and build it without doing real market research. A marketer or market research department can do it, or you can do it yourself by writing some surveys in a survey tool or interviewing people at a conference. Bonus Questions: What do you enjoy doing as Chief Product Officer at Obo?
At #mtpcon San Francisco, Brandon Chu, VP of Product at Shopify, provides some insight into what he considers the most interesting challenge in his career: managing platforms. In this talk he shares what platforms can mean for our productstrategies, and what his team learned as they discovered how to build a platform at Shopify.
Companies with an existing product management group usually require up-skilling and retraining their product people, as well as adjusting roles and responsibilities and career plans. Strategy and leadership skills are nice-to-have but not mandatory. You must also give them the necessary authority.
A manager of product management at Pivotal Software, Brazilian native Gabrielle Bufrem has worked on three continents (North America, Europe and Asia) and hails from a fourth. Scalable productstrategy. and at conferences across the US and Europe. Scalable productstrategy. Quote of the Episode.
Our product team will share a product update, and most product updates will include a high level reminder of productstrategy. Every quarter we do a detailed all-hands meeting about the productstrategy. What is our current productstrategy?
We had a group of new hires ready and excited to join Intercom the following Monday, expecting to meet lots of folks in the office, join brainstorming sessions in a conference room, and grab a nice cup of coffee or a cold beer at a local bar with their new teammates after work. Product demos . They are: . Core business learnings.
If you work alongside Bristol-based productstrategy and UX consultant Joe Leech then chances are you’ll also work alongside his dog Little Dude. At the moment he coaches the teams doing the work, but he’s starting to coach business leaders about productstrategy. These senior people are increasingly of interest to Joe.
Since releasing both a webinar and book on the impact of feature-less roadmaps on your productstrategy recently, we’ve gotten a lot of questions about why we’re so hostile to including features on product roadmaps. Features have long been the basic unit of measurement that product development teams track. Of course not.
Joe Leech, ProductStrategy Consultant. Joe Leech is a ProductStrategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. So what are you waiting for? Leadership Forum.
In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe. Because its not your typical conference. Diego will also show you how to measure activation accurately, ensuring your growth strategy is both sustainable and effective. Why the best?
Melissa Perri is the product manager’s product manager – she’s able to do the job, explain it, and teach you how to do it better. He’s spoken at Mind the Product Engage (Hamburg and Manchester), at a number of ProductTanks (London, Zurich, Manchester, Birmingham, Bristol, Oxford, and Brighton… so far!)
If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Industry, The ProductConference, Cleveland, OH. Mind the Product. Michael Sippey, VP Product at Medium.
Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.
Knowing this, Modus has created a well-defined practice made up of individuals who are generalists, specialists, and versatilists who understand product. We have developed a productstrategy practice to strengthen our product team and enable them to avoid getting overwhelmed with tasks outside of this practice.
Do regular research, attend trade shows and conferences, and consult journals, magazines, and user forums, for example. You may want to combine reviewing the market development together with the product performance in form of regular strategy and roadmap review meetings (as I discuss in more detail in my book Strategize ).
Photo by cottonbro from Pexels In the last ProductX conference, the giveaway that the participants got at the end of the day was a potted plant. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. I chose Mint and took a lovely red pot home. Here are 3 such examples.
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