Conference Product Marketing Startups 
Lenny Rachitsky
NOVEMBER 17, 2024
Wiz hit $100 million ARR within 18 months (the fastest growth in startup history) and, five years in, is generating over $500 million ARR. Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history.
Product Talk
APRIL 20, 2022
“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. So where do they start?
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Intercom, Inc.
JUNE 1, 2018
The most important tasks for any early stage startup are to write code and talk to users. About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News.
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.
Andrew Chen
JUNE 21, 2018
Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. Brand marketing is great, but it should be layered on later. But it’s not a real lever.
Product Innovation Educators
AUGUST 7, 2023
I’m currently serving PDMA by being an author on the 3rd edition of their body of knowledge for product innovation, which Wiley is publishing in early 2024. Register for PDMA’s 2023 Inspire Innovation Conference on September 16th-19th in New Orleans, LA, USA. PDMA is the Product Development and Management Association.
Userpilot
FEBRUARY 17, 2021
Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.
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