Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. Built for productivity.” ” Now it emphasizes user-centric productivity.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Product Innovation Educators

AUGUST 7, 2023

I’m currently serving PDMA by being an author on the 3rd edition of their body of knowledge for product innovation, which Wiley is publishing in early 2024. Register for PDMA’s 2023 Inspire Innovation Conference on September 16th-19th in New Orleans, LA, USA. PDMA is the Product Development and Management Association.

Research Software 258

Research Software Certifications Product Research User Testing 258

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

MAY 13, 2020

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. Product Drive by Userpilot – 1-2 June 2020 .

Analytic Tools 98

Analytic Tools Customer Feedback Data Visualization Feedback Software 98

Lenny Rachitsky

NOVEMBER 17, 2024

Raaz was one of the first five employees at Wiz, joining as the first product manager, and helped the team pivot to what may be the most intense PMF in history. Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

bpma ProductHub

APRIL 25, 2018

The World’s Largest Crowdsourced Product Management & Product Marketing Conference. Register today for ProductCamp Once again, the world’s largest product management and product marketing…

Crowdsource 186

Crowdsource Product Marketing Marketing Product Management 186

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Both of these act as great validation for actual product/market fit.

User Testing 132

User Testing User Friction Customer Feedback Product Marketing 132

The Product Manager

APRIL 25, 2024

Here are the best product marketing conferences of the year for product marketers, featuring both virtual and in-person events on brand positioning, digital strategies, and consumer engagement. The post 10 Product Marketing Conferences For Marketing Experts In 2024 appeared first on The Product Manager.

Product Marketing 52

Product Marketing Marketing Branding Events 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. And this time every year, product management professionals are putting yearly strategies together and seeking out resources to ensure their approach is on-trend. Make real-life connections at conferences. Casual connect.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

Product Research 181

Product Research Customer Experience User Testing Entertainment 181

Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com.

User Testing 177

User Testing Feedback Software Data Visualization Product Manager 177

Revulytics

DECEMBER 16, 2019

If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Industry, The Product Conference, Cleveland, OH. Mind the Product. Michael Sippey, VP Product at Medium.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mind the Product

DECEMBER 24, 2020

Whether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.

Events 218

Events Product Marketing Product Strategy Marketing 218

Mind the Product

AUGUST 30, 2018

For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. Mastering the Problem Space for Product/Market Fit by Dan Olsen. Top 10 tips to making products people love by Marty Cagan.

Research Software 188

Research Software User Testing Customer Experience Product Research 188

ProductBoard

JANUARY 29, 2019

Find the product management conferences you can’t afford to miss in 2019 with this complete list of every product management conference by region and date. Product management conferences and events are an excellent way to learn product management best practices and network with your fellow product managers.

Research Software 74

Research Software Feedback Software Product Research User Testing 74

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. A few years ago you saw a trend were products would launch a huge conferences like SXSW.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Business of Software Conference

OCTOBER 17, 2022

Flying nearly 6000 miles to Boston and back in two and a half days to see some of the world’s most talented product, marketing, and startup leaders? You know when you go to a conference with all the intention of applying what you learn? Understanding product market fit when it comes to careers. Count me in!

B2B 69

B2B User Testing Presentation Framework 69

Mind the Product

MARCH 11, 2019

This connection to both APAC hubs and major international airports played a key part in our decision to bring the conference to the city. The reputation of our conferences is founded on our ability to secure the world’s most inspirational speakers on product management. A Line-up of Inspirational Speakers.

Customer Experience 145

Customer Experience Reporting Tools User Testing Events 145

Intercom, Inc.

JUNE 1, 2018

About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.

Startups 201

Startups Feedback Software Marketing Strategy 201

Product Innovation Educators

APRIL 5, 2021

How product managers can avoid false beliefs and revive their careers. Mike Belsito, co-organizer of the INDUSTRY conference for software product managers, interviewed me a few weeks ago for an INDUSTRY webinar. Check out the Virtual INDUSTRY conference coming up on April 20 and 21 by going to industryconference.com.

User Testing 156

User Testing Feedback Software Data Visualization Product Manager 156

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 230

User Testing Product Research Marketing Research Software 230

Mind the Product

MARCH 12, 2019

Using the right tools is a piece of advice which applies to any workplace, but when you’re distributed this becomes vital, as these are your sole methods of communication – Slack becomes the proverbial tap on the shoulder, a Zoom call becomes a quick meeting, an emoji is that high five across the conference table.

Feedback Software 179

Feedback Software Workshop Technical Review Roadmap 179

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Representing and speaking on the company’s behalf at conferences. Activities include working on: Messaging for the product suite?—? Which message will best position the product, and target the right segment?

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

OCTOBER 15, 2021

Not exactly a product announcement but email is usually a great medium to announce events your company is putting out there – either for educational content such as conferences or supporting a cause and sometimes to announce your next product launch event. This email promotes their conference and is part of a series.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Business of Software Conference

MARCH 11, 2021

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Online conferences are different appeared first on Business of Software USA. Online has to be different. Here’s some things of the things we’ve found work better online.

Travel 52

Travel CTO Events Leadership 52

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Conferences. Market Research.

Certifications 189

Certifications Research Software Feedback Software Product Manager 189

Roman Pichler

OCTOBER 6, 2020

Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. Do they offer an opportunity to innovate, add, remove, or enhance product features, or even create a brand-new product?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. and at conferences across the US and Europe. and at conferences across the US and Europe.

Product Research 157

Product Research Customer Experience Entertainment Consulting 157

Piyanka Jain

FEBRUARY 7, 2020

So what better reason is there for product marketers to make testing a key phase in their product lifecycle? A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. Unpeel the Facts Consider the unique predicament of KitchenApplianceCowboy and his Super Peeler.

User Testing 195

User Testing Product Research Workshop Testing 195

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Advertising Research Software 105

Mind the Product

JUNE 13, 2018

For a reminder of what our audience and speakers thought of Mind the Product London 2017, check out our recap video : Conference Tickets. We also have 12 amazing workshops the day before the conference to help you level up your product management skills and career! So what are you waiting for? Get those 2018 tickets now!

User Testing 132

User Testing Data Visualization Workshop Product Research 132