Mind the Product

MARCH 11, 2019

This connection to both APAC hubs and major international airports played a key part in our decision to bring the conference to the city. The reputation of our conferences is founded on our ability to secure the world’s most inspirational speakers on product management. A Line-up of Inspirational Speakers.

Customer Experience 117

Customer Experience Reporting Tools User Testing Events 117

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. And that just gives you more product-market fit and helps you grow faster. And that’s why, when I list off Windows, iOS, Facebook, those are some of the biggest names.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Mind the Product

SEPTEMBER 6, 2018

How the customer would like to get value out of the product. Instead, some product management organizations start defining imaginary personas and use cases – all in the name of customer obsession. Collect organization charts : Some industry conferences collect organization charts and make them available to attendees.

Enterprise 158

Enterprise Customer Feedback Customer Experience Reporting Tools 158

Userpilot

OCTOBER 15, 2021

Not exactly a product announcement but email is usually a great medium to announce events your company is putting out there – either for educational content such as conferences or supporting a cause and sometimes to announce your next product launch event. Announce the product or feature. Product image.

Feedback Software 83

Feedback Software Research Software Product launches User Testing 83

The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. Product marketers are like restaurant managers.

User Testing 97

User Testing Product Research Feedback Software Customer Feedback 97

Userpilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Feedback Software 81

Feedback Software Analytic Tools Advertising Research Software 81

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Marketo – marketing automation. HubSpot – marketing automation.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Lenny Rachitsky

JUNE 9, 2024

The ultimate measure of product-market fit is customer retention. If customers keep coming back, it indicates that your product or service is meeting their needs and providing value. Achieving product-market fit requires patience and iteration.

CTO Coach 96

CTO Coach Customer Experience User Testing Startups 96

Innovatemap

SEPTEMBER 24, 2020

Not too long ago most people did not know what these names represented, let alone how pivotal these services would be to our everyday activities. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Or why they needed to get on Twitter. When not to use it.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

Mind the Product

AUGUST 20, 2019

While we’ve talked to lots of brilliant people, the original idea for the podcast wasn’t to focus on the big names of the product world ( Ken Norton , Melissa Perri , Josh Seiden , Theresa Torres , Dan Olsen , and Rich Mironov to name a few…) but to spotlight people who gave a great talk at their local ProductTank.

Customer Experience 101

Customer Experience Product Research Entertainment User Testing 101

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Best reports, statistics, and product benchmarks.

Analytic Tools 87

Analytic Tools Data Visualization Research Software Feedback Software 87

Mind the Product

MARCH 16, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. So what are you waiting for?

Research Software 79

Research Software User Testing Product Research Workshop 79

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Win their hearts first, and then their budgets.

Outbound 112

Outbound Customer Experience Education Airlines 112

Intercom, Inc.

NOVEMBER 3, 2022

. “When you’re running a support team, you’re dealing with waves of inflow, and we provide you with the tool to navigate those waves” Liam: I’m fascinated by your name as well. And so, we have things like a fish that loads the schedule within the product. There are advantages to that, I think.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. So what are you waiting for?

Research Software 80

Research Software User Testing Customer Experience Workshop 80

The Product Coalition

FEBRUARY 14, 2022

Photo by Skitterphoto from Pexels In 2014, at the ProductX conference, I won second place for my presentation on time management for busy product managers. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an It was a great talk and I gave him my vote as well. You can’t afford to stay uninvolved.

User Testing 143

User Testing Data Visualization Product Management Product Manager 143

The Product Coalition

MARCH 27, 2022

Photo by cottonbro from Pexels In the last ProductX conference, the giveaway that the participants got at the end of the day was a potted plant. implemented them and took them to the market. I named at least 3 such attempts, and the CEO then saw and agreed that each such attempt was a step in the right direction.

Customer Experience 139

Customer Experience Product Research User Testing Data Visualization 139

Mind the Product

JANUARY 23, 2017

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. Tanner’s first human-centered product development team. Get those tickets now!

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Good Product Manager

MARCH 18, 2019

At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’? Foundational Behaviors of Strategic Product Management.” Thursday, May 9 : ProductCraft The Conference. Do they need names and pictures? Whomp whomp. Backstories?

Events 74

Events Agile Product Research Product Management 74

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. However, the “dark social” is aptly named because you can’t track or control all that happens within it. Product review sites. Conferences are great for spreading the word about your company.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

The Product Coalition

AUGUST 13, 2023

I’d get off the plane and there’d be 5,000 high school kids cheering my name with cars welcoming me to the country. I’d get to the front yard of your house and there’d be a press conference for me, and it would be just a mindfuck experience. A ten-star check-in would be The Beatles check-in. So what would 11 star experience be?

Customer Experience 120

Customer Experience User Testing Generative AI Books 120

Intercom, Inc.

NOVEMBER 25, 2019

. “You could build beautiful high-end seven-fingered gloves and your product might actually be perfect – it’s just the market is very, very, very small” So I think your product strategy is a perfect subset of your company’s strategy, and the only thing that we’re really debating here is how much of a subset is it?

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Business of Software Conference

AUGUST 2, 2021

Name Change. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. When presented with the company’s name, acronymised to DONG , folks would, ahem, react oddly. In 2017 they changed their name to Ørsted, citing the fact that they no longer supplied oil or gas.

Naming 52

Naming Workshop Events Consulting 52

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Types of product-focused advertising every product marketing manager should consider: Product-led growth. Product-led blog content. Email marketing.

Advertising 82

Advertising Analytic Tools Research Software Data Visualization 82

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. Nico: Of course. That’s what we call the start phase.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Culture

AUGUST 17, 2022

First Name. Developers, product, marketing, and design have the same incentives. See Chapter 4 of Product Roadmaps Relaunched on OKRs. Event I'm speaking at the Business of Software conference, Boston in person, Sept 26-28, on the topic of Managing Stakeholders. Subscribe to my weekly Nano-letter: Sign Up.

Naming 52

Naming Books Roadmap Events 52

Userpilot

APRIL 30, 2021

Event marketing. As the world starts to open up again after the coronavirus lockdowns, it will become increasingly important to promote your SaaS business at events and conferences. Userpilot has put on the Product Drive summit , for example, and this has both increased our profile in the SaaS world and driven leads.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Good Product Manager

MARCH 18, 2019

At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’? Foundational Behaviors of Strategic Product Management.” Thursday, May 9 : ProductCraft The Conference. Do they need names and pictures? Whomp whomp. Backstories?

Events 60

Events Agile Product Research Product Management 60

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. Teresa: Okay. Yes, great. Is that fair? Stephanie: I am. Keep in mind: We’re really a mature team. Stephanie: Yes.

Product Research 255

Product Research User Testing Data Visualization Research Software 255

Innovatemap

SEPTEMBER 2, 2021

And in many of these phases, conference rooms and open collaboration spaces were key. . So we took a sledgehammer to an old conference room on the second floor to create a new hallway with three individual working rooms, College 201, 202, and 203. A new team space on the 3rd floor is now named 317.

Naming 52

Naming Product Research Product Marketing Marketing 52

Brian Balfour

JANUARY 24, 2019

In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. Describe a step by step process on how to launch.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Gainsight

NOVEMBER 20, 2019

conferences. Join Product Hive on Slack. Product Collective. Product Collective might sound familiar—they organize INDUSTRY , one of the leading conferences for product professionals. Episode 223: Leadership Lessons is Product Management. Episode 156: Critical Thinking is Product Management.

Blog 80

Blog Books Feedback Software User Testing 80

Business of Software Conference

DECEMBER 17, 2020

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy Gustafsson (CEO/Founder, Darktrace) – Building A Billion Dollar Business: Managing Objectives Against Rapid Growth from Business of Software Conference. Sketchnote.

CTO 52

CTO Management Management Leadership 52

Good Product Manager

FEBRUARY 9, 2020

I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. I’d love to hear your stories about great or horrible sales / marketing leaders (no need to share the names of the people/companies!)

Events 60

Events Leadership Marketing Product Management 60

Userpilot

AUGUST 31, 2021

So ladies and gents – here’s Product Drive 2.0.! Product Drive 2.0. Teresa Torres is not the only big name on the Product Drive lineup this year. Other notable speakers include: Ramli John – Managing Director of ProductLed and co-author of “Product Led Onboarding”. Product Operations.

Onboarding KPIs 75

Onboarding KPIs Workshop Customer Experience Product Research 75

svpg

MAY 2, 2016

Exactly a year ago I was invited to give a keynote at the Craft Conference in Budapest and I discussed the 10 biggest reasons why product teams fail. It would be a very poor strategy to try to please everyone with a single product release. If a customer production issue comes up, how do they respond?

Research Software 92

Research Software Product Research Weak Development Team User Testing 92