Conference Market Research Vision 
Product Innovation Educators
MARCH 4, 2024
Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages?
Product Innovation Educators
JANUARY 13, 2020
12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. Second, product marketers are often undervalued, but they can provide input and help with customer research.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Product Talk
APRIL 17, 2024
You have this grand vision. My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. What’s the vision? How is that researcher working with your teams? The vision is flight level one for me.
Mind the Product
NOVEMBER 1, 2017
How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. A straightforward one we did for Eric is called “ 20/20 Vision ”. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs.
Roman Pichler
OCTOBER 6, 2020
In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Are there any new technology, regulatory, or social trends that you should be aware of?
Gainsight
JANUARY 23, 2025
Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. It became clear they werent there for the refreshmentsthey were there to meet each other.
Roy Madden
JANUARY 29, 2021
You have 5+ years of marketing and demand generation experience with a proven track record of growing revenue from $5M to $25M ARR. You are a self-starter with the ability to work independently, articulate a vision, and execute it. You write exceptionally well (including go-to-market materials and customer case studies).
Expert insights. Personalized for you.
301 
Let's personalize your content