Remove Conference Remove Market Research Remove Product Strategy
article thumbnail

TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. Bonus Questions: What do you enjoy doing as Chief Product Officer at Obo?

article thumbnail

A Brief Guide to Product Discovery

Roman Pichler

Do they offer an opportunity to innovate, add, remove, or enhance product features, or even create a brand-new product? Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You Don’t have a Prioritization Problem, You have a Strategy Problem by Ant Murphy

Userpilot

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. Ant Murphy.

article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

article thumbnail

Product Positioning: Definition, How to Do It, and Examples

Userpilot

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Design an effective product strategy. Understand your competition.

article thumbnail

What is an Associate Product Manager? Responsibilities, Salaries, and More

Userpilot

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Read more on product strategy. Learn how to conduct effective market research.

article thumbnail

Moving To The Product Operating Model by Marty Cagan

Userpilot

The core dimensions and concepts of the product operating model. TL;DR Marty Cagan has over 20 years of experience helping most companies adopt the product model, founding the Silicon Valley Product Group, and speaking at major conferences. The face of the product operating model.