Product Innovation Educators

NOVEMBER 2, 2020

In 2007 I sat in a small conference room with 12 other people. Since then I’ve been to every international conference since 2008, and I’ve been in nearly every role in PDMA, including president. Conferences. Market Research. In 2007 I sat in a small conference room with 12 other people.

Certifications 189

Certifications Research Software Feedback Software Product Management 189

Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Review Your Marketing Strategy. Do your marketing channels make sense to your personas? What kind of conferences do they like to go to? The Process.

Construction 138

Construction Workshop User Testing Customer Experience 138

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. Research requires more than just evidence. User research is trying to build empathy. Product research is a combination of all three.

Product Research 174

Product Research User Testing Research Software Data Visualization 174

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Roman Pichler

OCTOBER 6, 2020

Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends. Are there any new technology, regulatory, or social trends that you should be aware of? Do they offer an opportunity to innovate, add, remove, or enhance product features, or even create a brand-new product?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 49

User Testing Product Research Research Software Data Visualization 49

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Conducting market research surveys with Userpilot. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Details on Code Conference 2016 will be announced later this year.

Events 40

Events User Testing Product Research Product Management 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Details on Code Conference 2016 will be announced later this year.

Events 40

Events User Testing Product Research Product Management 40

DISQO

AUGUST 10, 2015

In the grand scheme of things, product management is a new field with relatively few dedicated conferences and events. While there’s no doubt a number of industry-specific conferences for product teams, we’ve focused primarily on industry-agnostic ones for this list. Details on Code Conference 2016 will be announced later this year.

Events 40

Events User Testing Product Management Product Manager 40

Gainsight

JANUARY 23, 2025

That little meetup inspired the first Gainsight Pulse conference later that year in San Francisco. This year, the world-renowned market research company Gartner recognized the Customer Success space in a way it never has beforeand we couldnt be more excited for this defining moment in the CS movement.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

Roy Madden

JANUARY 29, 2021

You write exceptionally well (including go-to-market materials and customer case studies). You have experience designing sales collaterals from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

AUGUST 30, 2024

Informal conversations with customers, for example, during sales meetings or conferences. Perform market research Market research focuses on the landscape in which you’re building the product: the customers, the competitors, and the economic climate. Market demand. and quantitative insights (e.g.,

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

The Product Coalition

FEBRUARY 2, 2023

During a design conference that came to town, they realized that hotels were booked up. This can be done through market research, customer interviews, or other methods of gathering customer feedback. For example, the founders of Airbnb identified a problem when they struggled to pay their rent in San Francisco.

User Testing 156

User Testing Feedback Software Product Research Research Software 156

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 40

User Testing Product Research Customer Feedback Feedback Loop 40

DISQO

JULY 25, 2019

Here’s a few reasons why we’re so eager to attend the conference: Learning by example from other innovative, customer-first companies. Insight into thought provoking topics like experimentation and agile approaches to market research. . Action that extends beyond the stage.

User Testing 40

User Testing Product Research Customer Feedback Feedback Loop 40

Mind the Product

OCTOBER 20, 2019

Proceedings kicked off with workshops and leadership discussions on Thursday, followed by the conference itself at London’s famous Barbican Centre. This week, 1,775 product people from across the globe came together for #mtpcon London 2019. Here’s a quick look at what we learned: Martin Eriksson takes to the stage.

Weak Development Team 93

Weak Development Team Data Visualization User Testing Customer Experience 93

Userpilot

JULY 31, 2023

Product managers should primarily be focused on the product itself – the roadmap, vision, and execution – while product marketing managers ’ main area of focus should be on product positioning and the go-to-market strategy. Glassdoor sets out that the average salary for a product marketing manager is just over $127k.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 25, 2024

Here’s a breakdown of your core responsibilities: Product Strategy Development : Assist in crafting and executing product strategies aligned with company goals and market needs. Market Research and Analysis : Conduct thorough market research to identify opportunities, customer needs, and competitor activities.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

ProductPlan

JUNE 8, 2021

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Andrew Chen

DECEMBER 18, 2017

Writing is the most scalable professional networking activity – stay home, don’t go to events/conferences, and just put ideas down. Writing is the most scalable professional networking activity – stay home, don’t go to events/conferences, and just put ideas down. Speaking at conferences is the worst time suck.

Blog 110

Blog Analytic Tools Research Software Feedback Software 110

Userpilot

AUGUST 18, 2024

As a result, he regularly speaks at conferences and shares his thoughts in a newsletter. Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Ant Murphy. What is product prioritization? So, how can you create a successful product strategy?

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative. Anything else I can do?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Continuous learning : Stay up-to-date with the latest trends and best practices in product management through online courses, workshops, conferences, podcasts, blogs, and webinars.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

ProductPlan

JANUARY 27, 2022

One excellent way to burnish product management skills while also providing excellent professional networking opportunities is to attend conferences dedicated to the trade. Another place to dedicate budget dollars is accessing market research from industry analyst firms such as Gartner or Forrester.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

The Product Coalition

MARCH 11, 2024

According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment. Duolingo’s Persuasion Playbook: A Deep Dive Let’s delve deeper into Duolingo’s tactics.

Research Software 125

Research Software Reporting Tools Customer Experience Artificial Inteligence 125

Good Product Manager

MARCH 18, 2019

At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’? Thursday, May 9 : ProductCraft The Conference. Monday, April 29: Twin Cities Product Conf. Foundational Behaviors of Strategic Product Management.” Whomp whomp.

Events 74

Events Agile Product Research Product Management 74

The Product Coalition

OCTOBER 11, 2022

Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. This is achieved via market research & analysis. Empowering sales. Documentation?

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Userpilot

JULY 23, 2024

A product development team is usually made up of the product manager , project manager, product designer , developer, marketing team , and sales team. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Airbnb’s MVP example.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Good Product Manager

OCTOBER 30, 2016

This day-long conference focuses specifically on product marketing and includes a nice mix of presenters, including a lot of practitioners from a range of different size companies. I’ll be delivering a keynote on “Sorting out Product Marketing and Product Management.” What’s Hot on Twitter.

Product Marketing 60

Product Marketing Product Research Research Software Marketing 60

Product Talk

APRIL 17, 2024

My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. We’ve done the classical target market research, which is important for vision as well. Keep in mind: We’re really a mature team.

Product Research 273

Product Research User Testing Data Visualization Research Software 273

Good Product Manager

MARCH 18, 2019

At this one-day conference in Minneapolis, MN, I’ll be presenting “How Can Product Managers ‘Be More Strategic’? Thursday, May 9 : ProductCraft The Conference. Monday, April 29: Twin Cities Product Conf. Foundational Behaviors of Strategic Product Management.” Whomp whomp.

Events 60

Events Agile Product Research Product Management 60

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

People-First Product Leadership

MARCH 10, 2024

That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. People don't know what they want until you show it to them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

AUGUST 30, 2024

Event marketing Event marketing involves organizing or participating in industry conferences and workshops to build brand awareness. A good example of event marketing is Userpilot’s Product Drive —an annual event featuring top thought leaders in product marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105