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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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3 Online Product Conferences You Must Attend in May-June 2020

Userpilot

Any other year this time product people, growth marketers and SaaS folks would be heading to various conferences to learn the latest trends, dust off their skills, and – probably most importantly – network with other people from the industry. Product Drive by Userpilot – 1-2 June 2020 .

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Online conferences are different

Business of Software Conference

Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. Don't miss out - sign up now: The post Online conferences are different appeared first on Business of Software USA. Online has to be different. Here’s some things of the things we’ve found work better online.

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Userpilot Product Drive 2024: Insights from Top Experts & Companies

Userpilot

Userpilot Product Drive Summit is coming back in 2024! What does the conference have to offer this year? Here’s a quick overview of the Product Drive program: the talks and the speakers. What is Product Drive? Userpilot Product Drive is an annual conference for product folks organized by Userpilot.

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How Benn Stancil’s newsletter became the cure for data biz ‘thought leadership’

Mixpanel

This isn’t your typical executive “thought leadership.” But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO.

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The Power of Summaries

The Product Coalition

Product leadership is such a hard role, one of the hardest. thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. Summaries are a very powerful leadership tool.