article thumbnail

Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. It’s going to be really hard to create an inbound marketing category. That marketer was saying, ‘You know what?

Inbound 211
article thumbnail

Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. Support teams get a lot of repeated inbound questions, which get tedious to answer. Case study: Resolution Bot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

HubSpot gives a platform to its customers at Inbound conference. HubSpot gives a platform to its customers at Inbound conference HubSpot’s INBOUND conference is an annual event that brings together professionals in marketing , sales, customer service , and related fields. HubSpot’s INBOUND.

article thumbnail

Build a sustainable customer acquisition strategy

Intercom, Inc.

It’s sometimes called “inbound marketing” because it’s meant to bring people “inbound” to your website. This gives you more control over how your inbound marketing activities look and feel.

article thumbnail

Slowing Down: Choosing Not to Set Goals for 2023

Product Talk

We had tons of inbound leads, the business was growing, and I felt ready for a new challenge. One day, I was speaking at a German conference, the next it was a Swedish meetup, and then a French podcast interview. I’ll be traveling to Hamburg, Germany this summer for Petra Wille and Arne Kittler’s new conference, Product at Heart.

article thumbnail

Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound. But it ended up working out, because we built our own inbound machine just in the nick of time. How do you qualify the companies that are coming to you?

Webinar 192
article thumbnail

Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. We started a meetup, which led to a conference, which led to the Sales Hacker publication.

Outbound 183