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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers. In the case of software, the dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software.

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” The build vs. buy question is both one of the most common and one of the most challenging dilemmas facing product managers. . In the case of software, the dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. Yet that hasn’t stopped them making big inroads into the enterprise market. Let the product be your sales guide.

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Beta Testing: How to Find The Ideal Beta Tester For Your Software

Userpilot

The elusive search for the ideal beta tester is something many product managers will be familiar with. In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. When should you use beta testing?

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

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25 SaaS Marketing Best Practices And Strategies For Success In 2021

Userpilot

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

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Best 15 NPS Survey Tools in 2024

Usersnap

NPS measures customer loyalty by asking how likely customers are to recommend your product or service to others. Finding the right tool was challenging for me as a product manager, but I realized how crucial the right choice is for quality feedback and business growth.