Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales
Intercom, Inc.
OCTOBER 8, 2020
And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.
Let's personalize your content