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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

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The Two Most Impactful 2020 Product Management Trends

Alchemer Mobile

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. While we could chat top product management tools and technologies all day, we believe organizational changes will have the largest impact on this industry in 2020.

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The Ultimate Localization Platform Comparison

The Product Coalition

The benefits of LMS systems Before getting down to the actual comparison, first let’s consider the main benefits of LMS tools and why they are considered the best choice in most cases. All this means that a cloud platform like Crowdin is perfect for continuous localization due to its “cloud” nature and functionality.

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Top 10 Japanese Tech Companies

freshtrax

According to an article by Tech :: Note , the Japanese tech industry has grown as a whole with continual increases in the total revenue of the industry, from 14,380 billion yen (approx. Top 10 Japanese tech companies by capital value (November 2018). Top 10 Japanese tech companies by sales (2015-2016). Revenue in Yen.

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

How do specific cohorts of customers feel in comparison to each other? They can help with customer acquisition by sharing positive reviews and recruiting more people into your mobile experience. According to Gartner , “Technology buying is typically an act of change.” What do your customers want? Why do certain customers churn?

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

Equally futile by comparison to the lack of C-level support is a bottom-up approach by hacking the existing culture. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise?

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What is Mobile Product Management?

Alchemer Mobile

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. We’re already seeing companies – specifically enterprises – begin switching up their organizational structure in order to prioritize CX. So, why the growth?