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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

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The Ultimate Localization Platform Comparison

The Product Coalition

The benefits of LMS systems Before getting down to the actual comparison, first let’s consider the main benefits of LMS tools and why they are considered the best choice in most cases. Also, Crowdin Enterprise offers the sweet option of creating custom QA checks using a JS framework.

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Situational Competitive Battle Cards: Why Sales Loves Them!

Product Management University

Instead of feature comparisons that offer little or no context, competitive battle cards contain popular and highly problematic business scenarios with the resulting outcomes that are top priority for buyers. Large enterprises though, had two critical situations that if addressed, would yield significant benefits that were easily quantified.

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The Two Most Impactful 2020 Product Management Trends

Alchemer Mobile

With digital transformation and customer experience at the forefront of most enterprise brand strategies in 2020 , product-focused roles are changing drastically. In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x.

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

How do specific cohorts of customers feel in comparison to each other? The most recent change in enterprise VoC is the addition of “emotion data” to help brands go beyond traditional customer sentiment channels. What do your customers want? How do your customers feel about the customer experience? Why do certain customers churn?

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. The most significant point to consider here is that both WalkMe and Whatfix are enterprise solutions designed for big companies with large user bases. What is WalkMe?