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How To Differentiate Your Product When Competitors Solve the Same Problems

Product Management University

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes. 995/person.

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How to Build Mobile Apps Customers Really Want

Alchemer Mobile

According to 280 Group research and our experience working with product managers for over 20 years, you must become an expert on what your customers really need and how you can differentiate your product from the competition. Sounds simple, right? Focus on benefits in your competitive analysis.

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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. I’m not saying the feature comparison isn’t useful. Sadly, all of these are huge delusion.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation. So, in a nutshell, Whatfix lets you: Create custom product tours for user onboarding and employee training. Incorporate additional features like onboarding checklists.

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Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

If you look at each one of your products individually (modules on your platform), their strategic value to the customer and your own company, pales in comparison to the strategic value of your entire platform (the portfolio). It’s the ultimate strategic role. That means your ability to be strategic as a product CEO has a pretty low ceiling.

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Competitor Analysis Playbook

The Product Coalition

Here’s an example from CBinsights on the AI landscape : #2 Identify Key Comparison Factors Before you get too far into the comparison and deep analysis of competitors you need to work out the factors you will use to do a comparison. This could be a deep dive on financials, user journeys, key features, performance, or strategy?

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style. Our sales numbers backed it up!