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The Subscription Value Loop: A framework for growing consumer subscription businesses

Lenny Rachitsky

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. There are five steps to using this tool: Identify metrics that drive Value Creation, Value Delivery, and Value Capture for your app.

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Our Q2 FY22 letter to shareholders

Atlassian

Download our Q2 FY22 earnings report here. We’re building a cloud platform that lets us ship new capabilities and products quickly, as we’re beginning to see with Point A. Marty Hagewood, a software development manager at EMC Insurance Companies, experienced this first-hand. Fellow shareholders, Prefer a PDF? No worries!

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. Really interesting report if you’re interested in podcasting/audio and the emerging industry around it. The Head/Heart/Hands framework.

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My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. Really interesting report if you’re interested in podcasting/audio and the emerging industry around it. The Head/Heart/Hands framework.