Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Intercom, Inc.

NOVEMBER 2, 2021

This year, it’s estimated that approximately one in four people have quit their jobs , and those positions are remaining open for much longer than expected. One of the best things about being an engineer at a fast-moving company is the feedback loops. Great managers build great companies. Savor your success.

Product Research 291

Product Research Software Review Feedback Loop Feedback Software 291

Product Management University

OCTOBER 10, 2019

The first thing they talk about are the benefits of doing business with their company. Beyond the 10 seconds required to tell the audience what your company does, lead off with those situations and you’ve got them hooked right up front. Sign up for The Art & Science of Positioning Solutions. A salesperson contacts you.

Positioning 100

Positioning Presentation Differentiation Events 100

The Product Coalition

APRIL 11, 2023

They need to feel positive, focused, and supported to do their best work. Mindfulness In Product Strategy Moving Forward In my case, the introduction of the new product driving the negative thoughts proved to be the crucial factor that allowed my company to survive and thrive. If you aren’t in a good place — your team won’t be either.

Positioning 152

Positioning Product Strategy Strategy Presentation 152

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The traditional approach is to develop a positioning statement.

Positioning 134

Positioning Product Management Product Manager User Testing 134

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?   Product management malpractice.  

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Product Management University

MARCH 9, 2020

People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. Our company was in the very early stages of rebuilding our entire product line from the ground up on a new technology platform.

Positioning 130

Positioning Technology Article Marketing 130

Userpilot

AUGUST 14, 2024

Talks in this category: Antony Pierri : How to Rewrite Your Homepage with Sharper Positioning & Messaging AI and product management Unless you’ve lived under a rock for the last 2-3 years, you’ve seen the impact of AI and machine learning on the SaaS space. Methods for positioning AI products effectively in the marketplace.

Data Visualization 82

Data Visualization Customer Feedback Analytic Tools Research Software 82

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 111

Positioning User Testing Product Research Data Visualization 111

Product Management University

DECEMBER 6, 2018

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. Company Job Title Email *.

Positioning 100

Positioning Customer Satisfaction Naming 100

The Product Coalition

MARCH 11, 2024

Here are some other companies that masterfully nudge users toward premium subscriptions: Spotify: The free tier bombards users with ads after every few songs, disrupting the listening experience. Companies can leverage gamification alongside nudges to further incentivize premium upgrades.

Research Software 113

Research Software Reporting Tools Artificial Inteligence Customer Experience 113

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Workshop 100

UX Studio: Product Management

OCTOBER 9, 2021

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Our participants included: A user researcher at a Budapest-based multinational telecom company. They began building the company just before COVID hit and had to adjust to finding clients and working remotely. Not only that.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

ProductPlan

JULY 2, 2024

The challenge As a B2B SaaS company, this organization experienced rapid growth over the span of a decade. The champion at the B2B SaaS company is supporting the recent effort to mature its R&D operations to meet the increasingly sophisticated needs of its global customers. I think that was the main driver.”

Feedback Software 59

Feedback Software B2B Customer Experience Data Visualization 59

Product Innovation Educators

SEPTEMBER 30, 2024

The Outstanding Corporate Innovator (OCI) Award For 37 years, companies have competed each year to be recognized as the Outstanding Corporate Innovator, awarded by the Product Development and Management Association (PDMA). Open to companies worldwide, the award epitomizes innovation excellence.

Research Software 104

Research Software Feedback Software User Testing Technical Review 104

Intercom, Inc.

NOVEMBER 9, 2022

As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?

Research Software 226

Research Software Data Visualization User Testing Startups 226

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

The Product Coalition

FEBRUARY 3, 2022

In the past few jobs I’ve had (and excluding the time I started my own company), I’ve gotten in the habit of asking one question right off the bat. (OK, You see, whenever I would join a new company, I would spend much of my time meeting with engineering, sales, product management, and design marketing leaders and support.

User Testing 147

User Testing Feedback Software Finance Roadmap 147

Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

Positioning 59

Positioning Marketing Reference Consulting 59

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Today I want to talk about the blind spots that hiring companies have since they are at least as important for the ability to hire and succeed with the person that will help your company fly.

User Testing 116

User Testing Product Research Consulting Leadership 116

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 83

Feedback Software Analytic Tools Research Software Data Visualization 83

Intercom, Inc.

NOVEMBER 25, 2019

As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. The meeting point of company and product strategy. Like you have this kind of God complex” Des: And Eoghan, who runs our company. Des: But not in conflict.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Strategyzer

OCTOBER 27, 2021

Some are in a stronger position to do this than others. There are three areas you need to consider if you want to quickly assess your company. Every organization needs to reinvent itself to survive over the long term. They are leadership support, organizational design and innovation practice.

Leadership 130

Leadership Positioning Management Management 130

Business of Software Conference

MAY 9, 2022

April Dunford: Confusing Positioning and Strategy. I do positioning, and they’re like, hey, yeah, it’s the same thing.” April blames consultants in Silicon Valley for propagating the myth that a story that works for VCs will work in a sales situation and for attracting employees into your company. Positioning.

Vision 52

Vision Positioning Strategy User Testing 52

Userpilot

JULY 2, 2024

Data-driven companies are 58% more likely to hit revenue goals. This article will show seven examples of business analytics to highlight its positive impact. It helps companies make smart decisions and optimize operations. This approach helps companies make smart decisions, improve how they work, and get better results.

Data Visualization 90

Data Visualization Analytic Tools Customer Experience Customer Feedback 90

Userpilot

JUNE 26, 2024

Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it. Customer experience refers to a customer’s overall perception and satisfaction when interacting with a company’s products, customer service teams, and brand. And see what we can learn from them. Source: Mailchimp.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Data Visualization 86

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

Positioning 52

Positioning B2B Agile Messaging 52

Userpilot

JULY 23, 2024

Customer Relationship Management tools that help manage a company’s interactions with current and potential customers. Analytics tools Analytics tools help companies track, analyze, and determine the efficiency of their marketing processes, ultimately helping them optimize efforts and improve decision-making. Zendesk management system.

Analytic Tools 79

Analytic Tools Research Software Data Visualization Reporting Tools 79

Gainsight

MAY 31, 2023

Gainsight CS, the company’s customer success platform, has earned accolades from G2 in two different categories. These awards are a testament to the platform’s ability to help companies deliver exceptional customer experiences, enhance product management, and drive digital adoption to achieve desired outcomes.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Usersnap

OCTOBER 21, 2021

They can provide positive feedback in the survey, and ultimately give you a great referral. You could ask, for example, what your company can do to better serve your customers’ needs or you could ask how satisfied they are with your services or products. 6 Steps to Use A Positive Customer Survey, NPS or CSAT, for More Referrals.

Product Research 93

Product Research Feedback Software User Testing Research Software 93