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How to Rewrite Your Homepage with Sharper Positioning & Messaging by Anthony Pierri

Userpilot

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now.

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Solving the Innovator’s Dilemma: How successful companies are embracing innovation units

Intercom, Inc.

As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?

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Why PMs are best positioned to thrive in an AI world

Lenny Rachitsky

how AI is getting closer to replacing PMs , which parts of the job are most likely to be impacted ), so I wanted to take this week to share an important message: I believe that product managers are the best -positioned role in tech to thrive in a world of AI. There’s still time to apply and join us.

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Unlocking the Secret to a Winning Product Strategy: The Power of a Positive Mindset

The Product Coalition

They need to feel positive, focused, and supported to do their best work. Mindfulness In Product Strategy Moving Forward In my case, the introduction of the new product driving the negative thoughts proved to be the crucial factor that allowed my company to survive and thrive. If you aren’t in a good place — your team won’t be either.

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How to Gather More Mobile Customer Feedback

Alchemer Mobile

51% of consumers expect companies to ask them for feedback directly , which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically only hear from ~1% of their customers. The best way to give your customers a positive experience? Message centers.

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Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. Technology companies are infamous for launching “the product” instead of launching the value story around the product. All good, right?

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The #1 Mobile Customer Engagement Secret

Alchemer Mobile

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.