Product Management University

OCTOBER 29, 2024

Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.

Product Marketing 147

Product Marketing Marketing Certifications Product Manager 147

Product Innovation Educators

AUGUST 14, 2023

He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. I founded Prodify so my team and I can help companies by sharing knowledge from our previous experiences.

Technical Review 268

Technical Review User Testing Weak Development Team Vision 268

Intercom, Inc.

NOVEMBER 9, 2022

As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?

Research Software 226

Research Software Data Visualization User Testing Customer Experience 226

The Product Coalition

APRIL 11, 2023

They need to feel positive, focused, and supported to do their best work. Mindfulness In Product Strategy Moving Forward In my case, the introduction of the new product driving the negative thoughts proved to be the crucial factor that allowed my company to survive and thrive. If you aren’t in a good place — your team won’t be either.

Positioning 157

Positioning Product Strategy Strategy Presentation 157

Lenny Rachitsky

AUGUST 20, 2024

how AI is getting closer to replacing PMs , which parts of the job are most likely to be impacted ), so I wanted to take this week to share an important message: I believe that product managers are the best -positioned role in tech to thrive in a world of AI. There’s still time to apply and join us.

Positioning 143

Positioning User Friction Weak Development Team User Testing 143

Product Innovation Educators

SEPTEMBER 18, 2023

How to stand out as an applicant for a product management position We are talking with Erika Klics. Erika is a former Head of Talent for tech companies who became a Job Search Strategist for startup and scaleup Directors, VPs, and department Heads for Product Management and other functions in tech. Why is that happening?

Weak Development Team 290

Weak Development Team Feedback Software Research Software Product Research 290

Userpilot

JULY 22, 2024

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Alchemer Mobile

NOVEMBER 21, 2022

51% of consumers expect companies to ask them for feedback directly , which may explain why the volume of feedback is low for companies who don’t bother asking. Unprompted, companies typically only hear from ~1% of their customers. The best way to give your customers a positive experience? Message centers.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Product Management University

OCTOBER 19, 2023

Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. Technology companies are infamous for launching “the product” instead of launching the value story around the product. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Alchemer Mobile

DECEMBER 28, 2021

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Lenny Rachitsky

NOVEMBER 12, 2024

Remember: keeping you healthy, engaged, and committed to the job is essential for the success of your entire team—and the product and company too. And in the chaos of a fast-growing company, it’s hard to follow which PM owns what. Shower them with positivity. Treat this as a core PM communication skill. (OK,

Product Research 107

Product Research Reporting Tools Data Visualization Research Software 107

The Product Manager Coach Blog

JANUARY 14, 2025

When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Tailor Your Communication: Adapt your messaging for different audiences, whether its engineering teams or senior leadership. But within a month, she felt like she was treading water.

Data Visualization 93

Data Visualization Customer Feedback Strategy User Friction 93

Alchemer Mobile

MARCH 8, 2022

“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). Interactions: What percent of customers are messaged and prompted; what percent of customers respond to a message or prompt? What is customer engagement?

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Alchemer Mobile

DECEMBER 21, 2022

The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Conclusion.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Alchemer Mobile

MARCH 26, 2021

Every company says they’re “customer-centric,” but very few actually are. Your team should have explicit data that has come directly from customers’ mouths (surveys, ratings and reviews, message centers, etc.) Message centers. Stop talking about customer-centricity; turn it into action. Love Dialog. Rating prompts.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Moving to the Product Operating Model by Marty Cagan With the rise of new competitors, disruptive technologies, and ever-increasing customer expectations, companies must adapt to thrive.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Alchemer Mobile

MAY 17, 2022

With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. A customer feedback solution is the combination of feedback methods, software, and strategy that a company implements to collect, analyze, and act on customer feedback.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

Alchemer Mobile

JANUARY 26, 2021

As consumers, we now expect the brands we love to deliver the right message , to the right person, via the right medium, at the right place, and at the right time across all of their digital and onsite experiences. To start, think about the in-app message you’re sending to figure out timing and placement. Act on what you learn.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Product Innovation Educators

JANUARY 9, 2023

This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies. 2:14] What is brand storytelling?

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Alchemer Mobile

DECEMBER 16, 2020

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. The lifetime value of a finance customer is higher than most other industries , so when a customer does leave, it’s a much bigger hit to the company.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Intercom, Inc.

NOVEMBER 17, 2021

Over the last few months, we’ve released updates that help you improve and measure your conversational support efforts, engage customers with multichannel transactional messaging and other customer engagement enhancements, and integrate the tools you use every day – including WhatsApp! ??. Is it possible to do this with Intercom?

Customer Feedback 222

Customer Feedback Data Visualization Customer Experience User Testing 222

Product Innovation Educators

OCTOBER 2, 2023

It’s important to spread the message that not every idea is good and not every idea needs to be good. Perhaps a company could fund 10 projects with $1 million per year, or they could fund 1000 projects with $1000, and they only need one of them to win for the whole program to pay for itself. The whole box told a story.

Data Visualization 319

Data Visualization Startups Naming Product Research 319

Product Talk

JANUARY 24, 2024

For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company. He sends one follow-up message to anyone who doesn’t respond to his first message.

Research Software 260

Research Software Feedback Software User Testing Customer Experience 260

Intercom, Inc.

DECEMBER 31, 2019

He suggested that “we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.”. The tech equivalent of the “ great man theory ” of history is the “big tech company” theory of technological progress. Big tech takes over. Rise of mobile.

Artificial Inteligence 259

Artificial Inteligence Entertainment Customer Experience Messaging 259

Alchemer Mobile

DECEMBER 9, 2021

Ideally, as you prioritize customer experience, there will be more and more evangelists for your company. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience. The best way to give your customers a positive experience? Communication.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

MARCH 16, 2021

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Instead of deflecting conversations, your team can prevent common issues from occurring in the first place.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Intercom, Inc.

APRIL 26, 2022

Here are 5 ways e-commerce companies can improve their customer experience: Act on customer feedback. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more. A consistent, transparent journey means a very positive experience for your customers. Supercharge your support.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Alchemer Mobile

MAY 19, 2021

This saves companies valuable time and resources. Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

The Product Coalition

MARCH 11, 2024

Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. Companies can leverage gamification alongside nudges to further incentivize premium upgrades. This fosters a sense of community and friendly competition.

Research Software 123

Research Software Reporting Tools Customer Experience Artificial Inteligence 123

Alchemer Mobile

FEBRUARY 2, 2021

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. App promo videos take your marketing to the next level by bringing your messaging to life. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

MAY 11, 2021

Two weeks later, I joined the company as Head of Product and manager of a team of 15 people I have never met before and I would not meet in person for at least the next 3 months. In this article I’m sharing three challenges and learnings from joining a new company remotely as Head of Product.

Leadership 186

Leadership Feedback Software User Testing Customer Feedback 186

Alchemer Mobile

APRIL 6, 2021

While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. Surveys and Messages. The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020.

Feedback Software 243

Feedback Software Research Software User Testing Systems Review 243

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

JULY 2, 2024

Data-driven companies are 58% more likely to hit revenue goals. This article will show seven examples of business analytics to highlight its positive impact. It helps companies make smart decisions and optimize operations. This boosts satisfaction and retention with tailored messages and offers.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Intercom, Inc.

AUGUST 25, 2021

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. Paul Adams , SVP of Product, summarizes the power of messaging. Writing our story. Celebrating our teams.

Customer Experience 220

Customer Experience Data Visualization Onboarding KPIs User Friction 220

Alchemer Mobile

APRIL 13, 2021

While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Surveys and Messages.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Alchemer Mobile

NOVEMBER 10, 2022

This saves companies valuable time and resources. Customers are then able to access the Apptentive product suite to send ratings prompts, survey customers for product information, use Message Center for customer service, send notes to drive positive outcomes, and push customers to upgrade to the latest version of their app.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256