The Product Coalition

APRIL 11, 2023

They need to feel positive, focused, and supported to do their best work. Mindfulness In Product Strategy Moving Forward In my case, the introduction of the new product driving the negative thoughts proved to be the crucial factor that allowed my company to survive and thrive. If you aren’t in a good place — your team won’t be either.

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Positioning Product Strategy Strategy Presentation 156

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning?

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Positioning B2B Differentiation Analytic Tools 52

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 70

Messaging User Testing Research Software Analytic Tools 70

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

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Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Intercom, Inc.

SEPTEMBER 26, 2018

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This means crafting a message strategy that truly engages its recipients on a regular basis. The anatomy of an effective message. Example messages that facilitate customer engagement.

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Messaging User Testing Customer Feedback Customer Experience 202

The Product Coalition

MARCH 11, 2024

Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. Companies can leverage gamification alongside nudges to further incentivize premium upgrades. This fosters a sense of community and friendly competition.

Research Software 122

Research Software Reporting Tools Artificial Inteligence Customer Experience 122

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

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Positioning User Testing Product Research Data Visualization 113

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

JANUARY 18, 2024

Looking for an effective in-app messaging tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Userpilot

JANUARY 18, 2024

Looking for an effective in-app messaging tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Software Review 52

Userpilot

JULY 2, 2024

Data-driven companies are 58% more likely to hit revenue goals. This article will show seven examples of business analytics to highlight its positive impact. It helps companies make smart decisions and optimize operations. This boosts satisfaction and retention with tailored messages and offers.

Data Visualization 90

Data Visualization Analytic Tools Customer Experience Customer Feedback 90

Userpilot

FEBRUARY 26, 2024

Looking for an effective in-app messaging tool and wondering if Lou Assist is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

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Positioning Product Research Research Software Workshop 100

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. If you find yourself in this situation, revisiting and refining your messaging strategy immediately is crucial. Product messaging can be tricky to get right.

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Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

OCTOBER 30, 2023

Looking for a good in-app messaging tool and wondering which one of UserGuiding, Userflow, and Stonly is the best option for your SaaS company? There are plenty of tools for in-app messaging on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

FEBRUARY 25, 2024

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

JULY 23, 2024

Customer Relationship Management tools that help manage a company’s interactions with current and potential customers. Analytics tools Analytics tools help companies track, analyze, and determine the efficiency of their marketing processes, ultimately helping them optimize efforts and improve decision-making.

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Analytic Tools Research Software Data Visualization Reporting Tools 79

Product Management University

OCTOBER 29, 2024

Product Management University Courses specialize in making product marketing managers experts on their target markets and the top-down business priorities of customers in those markets so their value messages speak directly to customers in their own language instead of the technical language of the product.

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Product Marketing Marketing Certifications Product Management 148

Messages that Matter

OCTOBER 26, 2020

When colleagues or peers or marketing consultants refer to positioning, what do you think they mean? There is often a debate about what positioning is, and what it is not. Confusing matters further, there are two proper usages of “positioning:” How your company is situated relative to its […].

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Positioning Marketing Reference Consulting 59

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience. Using positive language and attitude at all times.

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Customer Communications Feedback Software Research Software Analytic Tools 71

Messages that Matter

AUGUST 28, 2023

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

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Positioning B2B Agile Messaging 52

Intercom, Inc.

NOVEMBER 9, 2022

As companies become more established, they naturally start allocating their resources based on the needs of their most profitable customers, on building reliable features that can quickly return their investments and increase profits. Liam Geraghty: How could an established company safeguard against this kind of disruption?

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Research Software Data Visualization User Testing Startups 226

UX Studio: Product Management

OCTOBER 9, 2021

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Our participants included: A user researcher at a Budapest-based multinational telecom company. They began building the company just before COVID hit and had to adjust to finding clients and working remotely. Not only that.

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Positioning User Testing Customer Experience Research Software 108

Userpilot

MARCH 21, 2022

An in-app messaging campaign is at the heart of product communication software when it comes to helping new users navigate. Even so, crafting an effective in-app messaging strategy can be challenging. Conversely, creating relevant and timely in-app messages could increase retention and growth. What is an in-app message?

Feedback Software 88

Feedback Software Messaging User Testing Customer Feedback 88

Userpilot

JANUARY 26, 2024

To become a product-led company, essentials include a high-quality, user-friendly product with a good market fit and an intuitive design that allows users to experience its value in little time. Use contextual in-app messages to introduce new features. PLG companies enable free access to the product via free trials or freemium.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization User Testing 74

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JUNE 26, 2024

Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it. Intercom’s Real-Time Support : Intercom offers real-time support through live chat and in-app messaging , providing timely and personalized assistance. And see what we can learn from them.

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Data Visualization 86

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Today I want to talk about the blind spots that hiring companies have since they are at least as important for the ability to hire and succeed with the person that will help your company fly.

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User Testing Product Research Consulting Leadership 125

Pragmatic Marketing

JUNE 19, 2018

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. What Positioning Isn’t. Stake out a Market Position. Occupy Space in the Minds of Your Customers.

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Positioning Customer Experience Messaging Data Visualization 70

Userpilot

JUNE 24, 2024

TL;DR A product growth strategy is a plan outlining how the company will pursue long-term growth using its product as the main driver. Use tactics like personalized onboarding and in-app messaging to drive adoption , retention, and expansion. Why does your company need a business growth strategy? Let’s dive right in!

Analytic Tools 59

Analytic Tools Feedback Software Research Software Data Visualization 59

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

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Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Onboarding KPIs 80

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 80

freshtrax

JULY 31, 2023

for a Japanese entertainment company. To provide some context, the service that this company was developing for the global market was exploding in North America, but the company had little insight into why it was so popular among North American users or what kind of people were using the service in North America.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

Product Management University

OCTOBER 19, 2023

Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. Technology companies are infamous for launching “the product” instead of launching the value story around the product. All good, right?

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Product launches Product Research Weak Development Team Vision 265

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

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Feedback Software Analytic Tools Research Software Data Visualization 83