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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

I had set out to create a software product for roadmapping but soon discovered people don’t have good processes that support roadmapping. As companies adopt agile and lean methodologies, there was clear need for education on a new way to manage product roadmaps”. What was your motivation to write the book? “I

Books 394
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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

Ada and I both had the privilege of working at two data-driven companies, LinkedIn and SurveyMonkey , led by two analytically rigorous leaders, Jeff Weiner , and the late Dave Goldberg. One practice that both companies established was weekly executive-level metrics reviews. Why metrics reviews matter.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams. Yet that hasn’t stopped them making big inroads into the enterprise market. Let the product be your sales guide. Crowning the customer.

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Not investing in localization is costing you more than you think

Intercom, Inc.

For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. And with the right tools, it’s accessible to companies of all sizes, opening a door to a world of opportunity for growth. While all of that might sound daunting, it doesn’t have to be implemented all at once.

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Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. I review strategies and roadmaps. I gather data through surveys about observations.

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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? We hear them explain that their current software development is expensive, deliveries are rarely on time, and random bugs appear. What does a business leader do in this situation?