Intercom, Inc.

DECEMBER 3, 2018

For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. Gearing up for the holidays?

Messaging 128

Messaging Marketing Data Visualization Customer Experience 128

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 77

Analytic Tools Feedback Software Research Software Data Visualization 77

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. In the 1990s, Shigetaka Kurita, a designer at Japan’s main mobile carrier, NTT DoCoMo, created a simple heart-shaped pictogram for the company’s pager. Enter the emoji.

Messaging 129

Messaging Reporting Tools Research Software Data Visualization 129

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies.

Marketing 191

Marketing User Testing Customer Experience Messaging 191

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 81

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 148

Product Marketing Marketing Reporting Tools Healthcare 148

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 87

Research Software Feedback Software Messaging Reporting Tools 87

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 82

Data Visualization Customer Feedback Analytic Tools Research Software 82

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 78

Research Software Data Visualization Marketing Customer Experience 78

Product Management University

MARCH 12, 2018

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Here are three key differences between market-driven products and market-driven product companies.

Marketing 100

Marketing Finance Naming Messaging 100

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. What is segmenting onboarding messages? Such attributes include user role, company, content engagement, web sessions, and more.

Messaging 64

Messaging Feedback Software Product Research Customer Feedback 64

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . In fact, only 4% of PMMs think other teams in their company fully understand what they do. .

Marketing 138

Marketing Product Marketing User Friction Messaging 138

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns.

Analytic Tools 79

Analytic Tools Research Software Data Visualization Reporting Tools 79

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 148

Product Marketing Marketing Customer Experience Differentiation 148

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Analytic Tools 78

Analytic Tools Research Software Feedback Software Data Visualization 78

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Leslie: Yes. ’ No.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 85

Research Software Analytic Tools Product Marketing Product Research 85

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 70

Messaging User Testing Research Software Analytic Tools 70

Intercom, Inc.

SEPTEMBER 26, 2018

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This means crafting a message strategy that truly engages its recipients on a regular basis. The anatomy of an effective message. Example messages that facilitate customer engagement.

Messaging 202

Messaging User Testing Customer Feedback Customer Experience 202

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Data Visualization 93

Data Visualization Customer Feedback Customer Experience Analytic Tools 93

Userpilot

JULY 2, 2024

Data-driven companies are 58% more likely to hit revenue goals. It helps companies make smart decisions and optimize operations. Tracking customer behavior improves marketing, enhances user experience , and boosts customer satisfaction and loyalty. This boosts satisfaction and retention with tailored messages and offers.

Data Visualization 90

Data Visualization Analytic Tools Customer Experience Customer Feedback 90

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Userpilot

FEBRUARY 25, 2024

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. This will help you optimize messaging for both new prospects and existing customers.

Data Visualization 82

Data Visualization Analytic Tools User Testing Research Software 82

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 76

Feedback Software Research Software User Testing Product Research 76

The Product Cafe

MARCH 24, 2024

☕ All About Product Messaging Many businesses rush to launch their products, often overlooking the significant role of product messaging. This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 88

The Product Coalition

OCTOBER 20, 2023

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

Data Visualization 121

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 121

The Product Coalition

MARCH 11, 2024

Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. Companies can leverage gamification alongside nudges to further incentivize premium upgrades. This fosters a sense of community and friendly competition.

Research Software 122

Research Software Reporting Tools Artificial Inteligence Customer Experience 122