This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?
As product managers, we often focus on the development and success of the products we bring to market. Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community.
In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customer messaging cannot. What are in-app messages? In-app messages are notifications displayed while a customer is active within an app. Why in-app messages matter.
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
As costs and competition continue to rise, companies need to hone in on activating, engaging, and retaining their customers while minimizing their overheads. Leading companies are refocusing their customer engagement efforts to increase customer loyalty, while also enhancing efficiency. The bottom-line result?
Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. By the time we launch, the market may have moved on from the problem we originally set out to solve.
As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Identify the stakeholders who are in-market for your products/services. Identify the stakeholders who are in-market for your products/services.
Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. Over ten years, she rose through the ranks until everyone in the company reported to her. As a new product manager, Kim faced the common challenge of understanding her company’s technical landscape.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem? ” The problem?
A SaaS company I recently worked with had over 50 million active users enjoying a host of great free features. The company even offered a 7-day free trial for its premium features but didn’t see enough of a conversion rate. Putting these small changes together, the SaaS company unlocked over $14,000,000 in two-year value.
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success.
This information empowers teams across your company to make informed decisions based on customer experiences and perceptions. It helps reveal how effectively a company meets its customers’ needs and expectations. As a result, companies can drive actionable improvements based on the feedback they receive.
Companies find something that works and gives them a competitive advantage and then tend to stick with it, limiting meaningful innovation over time. I have had the pleasure of coaching some of the best organizations in their industry and I can tell you every company can improve how it innovates.
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Marketing and product marketing aren’t interchangeable.
He is convinced that product is the single most important success driver for tech companies, which is why he founded Prodify to share what he learned from being an advisor to over 50 tech companies to realize their full potential. I founded Prodify so my team and I can help companies by sharing knowledge from our previous experiences.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. Liam Geraghty: How could an established company safeguard against this kind of disruption? It’s kind of a modern-day cautionary tale.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Specifically, we will learn about a 7-part framework for marketing communications. He is also the Chief of Teaching and Facilitation at StoryBrand, a Nashville-based company that helps organizations across the globe clarify their messages so their organizations will grow. Joining us is Dr. J.J. Guide: I totally get it.
Adopting a mobile-first approach will help you gain market share, understand your customers better, and ultimately drive more revenue for your business. Personalizing in-app experiences centers on delivering the right message, to the right person, at the right place, and at the right time within the app. Message centers.
Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.
Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.
To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Different companies use different tools, and even teams within those companies rely on varied solutions.
For product leaders, that means taking a step back to build a team that can be customer-centric and deliver ongoing innovation to the market. New process oriented to: Being productive sooner Improved engagement with the mission, team and company Stronger retention with the company Having more accountable knowledge about the process.
If they read your message and think, “That’s interesting,” you’re already halfway there. Ensure that you’re talking to the right people with the right message about a problem they actually care about solving. Share a shocking insight or counterintuitive observation that’ll make them stop and think.
As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. What is the Product Marketing Alliance Summit? Companies need to articulate the specific value their AI functionality brings to their audience. What did we learn?
Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. A great demo creates momentum, ensuring that sales, marketing, and customer success teams are aligned and excited to take the product to market. Heres why it matters: 1.
TrendHunter.com is the world’s largest, most popular trend community, leveraging big data, human researchers and AI to identify consumer insights and create new opportunities for the world’s most innovative companies. Get inspiration by imagining how a different industry would approach your market.
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . To increase confidence in the products and solutions a company is putting in front of customers. Your product hits the market. .
They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.
Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Now my team can receive ongoing feedback from “me” on any message they want to send at any time.
The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Meanwhile, CEOs are increasingly seen as leading their companies by the stories they tell.
If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.
To launch a voice of the customer initiative, product managers and mobile marketers should launch intelligent mobile surveys that target the right people at the right time within the app experience, offer two-way communication channels like a message center, and keep a consistent pulse on customers sentiment.
Before every quarterly meeting with the various departments in the company, I would try to imagine I was Oprah and it was one of her “Oprah’s Favorite Things” episodes. That doesn’t mean that I didn’t get to communicate my message, it meant that it wasn’t only my message.
With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. A customer feedback solution is the combination of feedback methods, software, and strategy that a company implements to collect, analyze, and act on customer feedback.
enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. You’ve just built some cool new A.I.
Individual mobile customer goals may align with what you’ve used for your traditional marketing funnel, or they might be different. Finding the right mobile moment looks different for every brand as the placement, timing, and customer segment the in-app message is intended for will vary due to endless variables. Act on what you learn.
Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. This saves companies valuable time and resources. Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys.
Balancing Internal and External Branding One of the trickiest aspects of PM branding is balancing how you are perceived within your company versus in the broader industry. When your messaging and expertise feel scattered, stakeholders and peers may have difficulty associating you with a clear value proposition.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content