Melissa Perri
OCTOBER 22, 2024
If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. They’re either so broad they could apply to any company (“be the best!”) But here’s the good news: you can get clarity even when your company’s strategy seems fuzzy. Here’s how.
Productside
MARCH 18, 2025
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this thought-provoking episode, youll gain: A framework for refining product-market fit without unnecessary pivots.
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Product Management University
OCTOBER 29, 2024
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?
Product Innovation Educators
MARCH 3, 2025
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
This exclusive webinar with leading expert Hilary Akhaabi, PhD, will teach you practical ways to navigate complex financial landscapes and enhance your company's revenue management capabilities. Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you!
Product Innovation Educators
DECEMBER 16, 2024
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.
Product Innovation Educators
SEPTEMBER 2, 2024
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Speaker: Scott Sehlhorst - President, Tyner Blain
A product-led company is one that grows through user adoption and word-of-mouth recommendation. Usage by individuals then drives companies to purchase subscriptions or licenses. For this model to work, your product has to be genuinely desirable to the users you want to engage as the company's engine of growth.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Identify the stakeholders who are in-market for your products/services. Identify the stakeholders who are in-market for your products/services.
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What do startups and Fortune 500 companies have in common? They rely on data to power products, business insights, and marketing strategy. An interactive guide filled with the tools to turn your data into a competitive advantage.
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. But how do you identify these potentially profitable areas, and what can you do to take advantage of them?
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