Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences. moment in the most direct way.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 81

Gocious Blog

OCTOBER 2, 2024

Reducing time-to-market is a primary focus for electronic companies. Decreasing time-to-market runways requires more than bold declarations and shared targets. Balancing the launch of innovative physical models on realistic but competitive timelines while continuously providing customers with new software features is not easy.

Roadmap 52

Roadmap Customer Experience Marketing Product Manager 52

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities.

Leadership 148

Leadership Marketing Product Management Product Manager 148

Intercom, Inc.

JULY 4, 2018

One of the lures when I joined Intercom in 2014 was that it sold itself as a product-first company. It’s a badge of honor – a badge of legitimacy – a badge of a new, better way of building a company. The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies.

Marketing 165

Marketing User Testing Customer Experience Messaging 165

Mixpanel

MAY 28, 2024

No one will argue that marketing is unimportant. But in a competitive space like ecommerce, I will argue that focusing only on marketing performance isn’t enough. We’ve worked with dozens of retailers and ecommerce companies, and we know what works—and what doesn’t. Ecommerce sales will cross the $6 trillion mark this year.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Marketing 52

Mironov Consulting

JANUARY 24, 2024

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?   Did they have sufficient input?

Product Strategy 119

Product Strategy Strategy Onboarding KPIs Data Visualization 119

Product Management University

MARCH 12, 2018

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Here are three key differences between market-driven products and market-driven product companies.

Marketing 100

Marketing Finance Naming Messaging 100

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 148

Product Marketing Marketing Customer Experience Differentiation 148

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. And variances in industry and company size add complexity to this issue. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 144

User Testing Product Marketing Marketing Product Research 144

Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? What is Portfolio Marketing? Here’s the difference. healthcare).

Product Marketing 148

Product Marketing Marketing Reporting Tools Healthcare 148

Lenny Rachitsky

SEPTEMBER 24, 2024

This analysis is based on exclusive data from two companies that I’m partnering with: TrueUp , which tracks new job openings across all tech companies globally Live Data Technologies , which tracks job changes (hires, departures, and promotions ) across all companies in the U.S. Indeed there has.

Marketing 117

Marketing Data Visualization Reporting Tools Artificial Inteligence 117

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Product Management University

DECEMBER 5, 2023

Here’s the easiest way to marry company strategy and product strategy. The first order of business is to make a clear distinction between your company’s financial goals and strategic goals. Think of strategic goals as the top priorities your company must execute in order to reach its financial goals. They’re often conflated.

Strategy 130

Strategy Product Strategy Workshop Customer Experience 130

The Product Coalition

APRIL 3, 2024

Theodore Levitt’s ‘ Marketing Imagination ’ is a significant example of how to inspire innovation with a customer-centric mindset. In my last post I shared the visual notes from “Marketing Myopia” by Theodore Levitt. One of the books there was “The Marketing Imagination” written by the same author.

Marketing 102

Marketing Technical Review Software Review Customer Experience 102

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 67

Research Software Data Visualization User Testing Marketing 67

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software 78

Research Software Data Visualization Marketing Customer Experience 78

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Analytic Tools 78

Analytic Tools Research Software Feedback Software Data Visualization 78

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 70

User Testing Research Software Market Research Product Research 70

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 96

Analytic Tools Feedback Software Research Software Data Visualization 96

The Product Coalition

JULY 5, 2023

Do you think every company and product needs a roadmap?” Fast forward to the end, there are, in fact, scenarios where companies and products do not need roadmaps. When roadmaps are not required Roadmaps seem to be a universal answer for product companies regardless of stage or size. Of course.”, I answered. Are you sure?

Roadmap 140

Roadmap Product Research Weak Development Team Customer Experience 140

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

AUGUST 14, 2024

Product Drive Categories This year’s Summit Drive features talks in four categories : product management and leadership, product growth, product marketing, and AI & product management. It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns.

Data Visualization 82

Data Visualization Customer Feedback Analytic Tools Research Software 82

Intercom, Inc.

NOVEMBER 9, 2022

Few books have chronicled how innovation takes place – and how market leaders fail to seize it – as well as Clayton Christensen ’s seminal book The Innovator’s Dilemma. Liam Geraghty: How could an established company safeguard against this kind of disruption? It’s kind of a modern-day cautionary tale.

Research Software 226

Research Software Data Visualization User Testing Startups 226

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns.

Analytic Tools 79

Analytic Tools Research Software Data Visualization Reporting Tools 79

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Data Visualization 93

Data Visualization Customer Feedback Customer Experience Analytic Tools 93

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . In fact, only 4% of PMMs think other teams in their company fully understand what they do. .

Marketing 138

Marketing Product Marketing User Friction Messaging 138