Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. While every organization is different, many patterns emerge from doing this over and over.

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Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

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Data Visualization User Testing Research Software Marketing 180

Alchemer Mobile

MARCH 13, 2024

Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer is a KKR portfolio company. The Alchemer customer feedback platform includes Alchemer Survey, Alchemer Workflow, and Alchemer Digital. For more information about Alchemer visit www.alchemer.com.

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Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Many organisations that have adopted Scrum like banks, retailers, and media companies traditionally don’t have a product management group and hence no product mangers. So where does this leave us?

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Melissa Perri

JUNE 29, 2017

I did very little “business analysis” as we would look at it in traditional IT companies. I went on being called a Business Analyst as I worked at banks and other financial services companies. That was until I had my first experience teaching Product Management at a company using the SAFe framework. I liked this name.

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Product Talk

MAY 18, 2022

Being thoughtful about product discovery means staying on good terms with others throughout your company. Question: What do you do if another team like sales or marketing is really protective over customers and doesn’t want to allow you to talk to them? We see similar tendencies on the marketing side. Get in touch here.

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Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

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White Paper Marketing User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 18, 2019

We worked with an independent market research firm to survey a random sample of 500 consumers and 500 business leaders. In fact, sales is now the most common use case (41%), followed closely by support (37%) and marketing (17%). What’s making companies so excited about their chatbot investments? Let’s break it down.

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The Product Coalition

APRIL 7, 2021

This article may help you find the right company. After investigating the top mobile app development companies on Clutch and The Manifest, as well as researching their service offering and client feedback, we have compiled this list of the industry leaders in Poland. It’s likely your mobile device.

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Intercom, Inc.

NOVEMBER 18, 2020

Companies that automate support are 4x more likely to see CSAT improvements, according to a survey we conducted with support leaders. Companies that automate customer support are nearly 4x more likely to see CSAT improvements. . That’s an incredible statistic – but how can these benefits be realized?

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User Testing Customer Experience Research Software Product Research 223

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. With many of the new offerings like Zenefits for HR and Benefits, Salesforce for CRM, Marketo for Marketing automation, and on and on.

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The Product Coalition

MARCH 11, 2024

These nudges subtly remind users of the limitations of the free tier, a tactic explored in a 2023 paper titled ‘The Nudge Effect in Freemium: How Interface Design Influences Upgrade Decisions’ published in the Journal of Marketing Research. Companies can leverage gamification alongside nudges to further incentivize premium upgrades.

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Research Software Reporting Tools Artificial Inteligence Customer Experience 103

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

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Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

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Feedback Software Research Software User Testing Product Research 97

Mind the Product

FEBRUARY 17, 2023

In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Read more » The post Survey insights: Economic downturn is driving companies to embrace product-led growth appeared first on Mind the Product.

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Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Mind the Product

MARCH 20, 2020

This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Plan Your Future Today.

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User Testing Product Research Customer Feedback Customer Experience 219

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? How will it benefit the company? Whenever you create a brand-new product or when you make bigger changes to an existing one, like taking it to a new market , you will benefit from using a dedicated, timeboxed product discovery period. What are its business goals?

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Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

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User Testing Product Research Data Visualization Research Software 88

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. Research requires more than just evidence. User research is trying to build empathy. Product research is a combination of all three.

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Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

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The Product Coalition

OCTOBER 2, 2024

Perhaps that’s why some research experts say, “Data is the new currency.” Today, companies want to know their value in the eyes of consumers — and some are willing to pay a premium to find out. After all, these companies have products to sell, and they believe there are consumers ready to buy.

User Testing 120

User Testing Data Visualization Customer Feedback Research Software 120

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

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Product Research User Testing Research Software Feedback Software 83

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company.

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Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success. If you want to know more, book a demo now !

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Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. What is product-market fit?

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Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

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Userpilot

OCTOBER 26, 2023

What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Feedback Software 94

Feedback Software Analytic Tools Research Software Data Visualization 94

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns. TL;DR A marketing tech stack is any combination of software tools that marketing teams use to improve their campaigns.

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Analytic Tools Research Software Data Visualization Reporting Tools 86

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

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Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

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Product Research Data Visualization User Testing Research Software 82

Product Talk

DECEMBER 9, 2020

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). So you can imagine that a company like Seera and a team like Ahmed Guijou’s —which is focused on helping customers book hotel accommodations—would be facing a major crisis.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

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Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

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