The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 130

User Testing Market Research Product Research Research Software 130

The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions.

User Testing 148

User Testing Product Research Data Visualization Customer Feedback 148

Product Innovation Educators

JANUARY 13, 2025

Ranch and co-founder of the Dexter Bourbon Distillery, but has spent decades helping companies break free from innovation roadblocks. Wisdom Mining: Leveraging academic articles and research. This approach helped Doug build and sell an entire company based on insights from academic publications.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem? ” The problem?

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 334

Vision User Testing Product Research Research Software 334

Product Innovation Educators

APRIL 27, 2020

Three methodologies of pricing are value-based, market level, and cost-plus. Identify the market size and trajectory. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. Use your data, market research, and team to assign a price. [8:40]

Research Software 330

Research Software Feedback Software Product Research User Testing 330

Product Innovation Educators

SEPTEMBER 9, 2024

Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Talk

SEPTEMBER 11, 2019

I met Rachel when she was a product manager at Arity (an Allstate company). You’ll see as Rachel tells her story that one of her superpowers is launching new business lines within large companies. I want to share Rachel’s story because too often I hear from product managers about all the things that won’t work at their company.

Research Software 224

Research Software User Testing Data Visualization Feedback Software 224

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. While every organization is different, many patterns emerge from doing this over and over.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 326

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Reporting Tools 128

Reporting Tools Strategy Technical Review Marketing 128

Product Innovation Educators

MARCH 4, 2024

.” After over 233 years of brewing beer, Molson Coors announced its name change to Molson Coors Beverage Company to reflect its growing focus on beverages outside the traditional beer offers. Marlon has held different innovation roles at the Molson Coors Beverage Company and now serves as the Director Innovation Americas.

User Testing 301

User Testing Vision Naming Branding 301

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 160

Product Strategy User Testing Data Visualization Strategy 160

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product strategy is about orienting the company toward the problems you’ll solve and how solving those problems for customers will positively impact the business. [4:07] 4:07] How does market segmentation influence product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. You want to be the product that is useable, feasible and valuable to the target audience/customer ie you’re selling yourself as the solution to some specific company’s specific problem. What problem are you solving?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Many organisations that have adopted Scrum like banks, retailers, and media companies traditionally don’t have a product management group and hence no product mangers. So where does this leave us?

Product Management 273

Product Management Product Manager Research Software Product Research 273

Alchemer Mobile

MARCH 13, 2024

Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer is a KKR portfolio company. The Alchemer customer feedback platform includes Alchemer Survey, Alchemer Workflow, and Alchemer Digital. For more information about Alchemer visit www.alchemer.com.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Product Talk

MAY 18, 2022

Being thoughtful about product discovery means staying on good terms with others throughout your company. Question: What do you do if another team like sales or marketing is really protective over customers and doesn’t want to allow you to talk to them? We see similar tendencies on the marketing side. Get in touch here.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Alchemer Mobile

MARCH 11, 2025

A company that offers proactive, educational support sets itself apart in a world where customers are looking for more than just a product, they want a partnership. Market Researcher, Alchemer customer Ease of use and you have a WONDERFUL customer support staff with a quick response time – love it! They are unmatched.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Melissa Perri

JUNE 29, 2017

I did very little “business analysis” as we would look at it in traditional IT companies. I went on being called a Business Analyst as I worked at banks and other financial services companies. That was until I had my first experience teaching Product Management at a company using the SAFe framework. I liked this name.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Different companies use different tools, and even teams within those companies rely on varied solutions.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Mind the Product

FEBRUARY 17, 2023

In a recent survey, Pendo and Mind the Product asked over 500 product professionals how their work and their companies’ priorities have changed in response to current economic conditions. Read more » The post Survey insights: Economic downturn is driving companies to embrace product-led growth appeared first on Mind the Product.

Product Research 172

Product Research Market Research Marketing Strategy 172

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Product Innovation Educators

DECEMBER 5, 2022

PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. She specializes in helping companies understand stated and latent customer needs through in-depth interviewing and ethnographic observation. What is the job to be done?

Agile 243

Agile Data Visualization User Testing Customer Feedback 243

Mind the Product

NOVEMBER 15, 2019

To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. Research requires more than just evidence. User research is trying to build empathy. Product research is a combination of all three.

Product Research 174

Product Research User Testing Research Software Data Visualization 174

Mind the Product

MARCH 20, 2020

This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Start today, by analysing all the information available – customer and user research, market research, and user data. Customer and market insights. Plan Your Future Today.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Innovation Educators

JULY 29, 2024

This ensures that the research captures genuine needs rather than preconceived ideas about products. The Surprising State of Innovation Practices Despite ODI’s proven effectiveness, many companies still use an “ideas first” approach. They focus on generating and managing ideas rather than understanding customer needs.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284