Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Lenny Rachitsky

AUGUST 13, 2024

April Dunford is an expert at nailing positioning for scaling tech companies and wrote Obviously Awesome , a definitive guide to product positioning. April has worked hands-on with over 200 companies on positioning, including Google, IBM, Postman, and Epic Games. So how do you assess positioning?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 134

Positioning Product Management Product Manager User Testing 134

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 87

Differentiation Feedback Software Research Software User Testing 87

Product Management University

OCTOBER 10, 2019

The first thing they talk about are the benefits of doing business with their company. Beyond the 10 seconds required to tell the audience what your company does, lead off with those situations and you’ve got them hooked right up front. Sign up for The Art & Science of Positioning Solutions. A salesperson contacts you.

Positioning 100

Positioning Presentation Differentiation Events 100

Mind the Product

OCTOBER 11, 2019

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? So where do you start?

Positioning 113

Positioning User Testing Product Research Data Visualization 113

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Moving to the Product Operating Model by Marty Cagan With the rise of new competitors, disruptive technologies, and ever-increasing customer expectations, companies must adapt to thrive.

Data Visualization 82

Data Visualization Customer Feedback Analytic Tools Research Software 82

Intercom, Inc.

NOVEMBER 25, 2019

As your business scales, you’ll need to carefully align your product strategy with your broader company strategy to ensure cohesive and sustainable growth. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Product Management University

MARCH 11, 2017

Differentiation and innovation are your two best options! Differentiation. Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Innovation and differentiation often go hand-in-hand. Innovation.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 74

Data Visualization Analytic Tools Feedback Software Reporting Tools 74

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Workshop 100

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Combined with testimonials and case studies, this is a powerful tool in your differentiation arsenal.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For? What’s Unique About Product Management University Courses?

Product Marketing 148

Product Marketing Marketing Certifications Product Management 148

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 83

Feedback Software Analytic Tools Research Software Data Visualization 83

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. company name] expands its AI coach language to 96, the most in the industry.

Product launches 265

Product launches Product Research Weak Development Team Vision 265

Alchemer Mobile

OCTOBER 11, 2024

Prospective customers are inundated with options, making it crucial for businesses to differentiate themselves. While most companies have implemented some form of a VoC program—often starting with Net Promoter Score (NPS ) surveys to measure customer sentiment—the true potential of this data regularly remains untapped.

Data Visualization 185

Data Visualization User Testing Reporting Tools Customer Feedback 185

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Product Innovation Educators

NOVEMBER 11, 2024

His experience reveals an important shift in how companies approach competitive analysis. Jay references Tony Fadell’s experience with the Nest thermostat as an example of how established companies respond to innovative products. This often leads to market differentiation and can benefit customers through increased choice.

Data Visualization 70

Data Visualization Reporting Tools Research Software Feedback Software 70

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 89

Research Software Feedback Software Analytic Tools Positioning 89

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” That credibility is often what differentiates you in the end. The Most Basic Rule of Product Positioning 3. Make your product positioning conversational and your sales narratives are done!

Product Marketing 148

Product Marketing Marketing Customer Experience Differentiation 148

Userpilot

JUNE 26, 2024

A great customer experience can differentiate your product from the rest, make users stay with you, and ultimately boost product engagement. Let’s clarify the customer experience and then look at 15 examples of how other companies are implementing it. But what are the best customer experience examples in SaaS?

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Data Visualization 86

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 77

Research Software Analytic Tools Feedback Software User Testing 77

Valerian Tech

JUNE 26, 2023

Introduction Fintech companies continue to revolutionize the financial industry. While each company's specific circumstances and business model foster its own unique set of issues to navigate, there are a few key areas that commonly prove challenging to fintech management.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Product Management University

SEPTEMBER 18, 2024

Of course, every product company wants users to love their products—no surprise there. First off, pretend for a minute that your company and your products don’t exist. Strategic goals are the actions a company takes to hit those financial targets. How Does The Solutions Value Chain Work?

Framework 130

Framework User Friction Customer Experience Product Research 130

Messages that Matter

SEPTEMBER 10, 2019

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement.

Differentiation 40

Differentiation B2B Positioning Marketing 40

Messages that Matter

JANUARY 27, 2019

If Gartner’s Magic Quadrant for Sales Force Automation (SFA) took into account marketing effectiveness, Microsoft and Oracle would get dinged for lack of differentiation.

Positioning 40

Positioning Marketing Differentiation 40

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

AUGUST 8, 2024

This article provides concrete examples of different product strategies employed by SaaS companies. They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Product Strategy 87

Product Management University

JANUARY 8, 2024

For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. Solution Consultants and Differentiation Here’s the bottom line.

Research Software 148

Research Software Consulting Healthcare Differentiation 148

Dear Strategy

OCTOBER 1, 2021

Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Product Management University

NOVEMBER 14, 2022

For example, your accounts payable solution gives organizations a more accurate/predictable cash flow (strategic value) by eliminating invoice errors that lead to overpayments, underpayments, and penalties (tactical problems) that can distort its cash position (consequences). Here’s the difference. healthcare).

Product Marketing 148

Product Marketing Marketing Reporting Tools Healthcare 148

Dear Strategy

OCTOBER 6, 2021

On this month’s podcast ( Episode 130 ), I provided some tips on how to differentiate between a product strategy and a go-to-market plan. When companies call me to deliver strategy workshops, it’s usually because they feel that their teams are not being “strategic” enough. You can learn more about his work by visiting bobcaporale.com.

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience. Using positive language and attitude at all times. Higher conversion rates.

Customer Communications 71

Customer Communications Feedback Software Research Software Analytic Tools 71

Product Management University

FEBRUARY 15, 2023

If you and all of your competitors are serving vanilla ice cream to buyers, you’re missing an enormous opportunity to differentiate and improve your win rates. Aspirational selling is about understanding what’s driving your buyers from the top down and using that knowledge to position the value of your products in a more strategic context.

Product Research 130

Product Research B2B Document Demo 130

Messages that Matter

JULY 17, 2017

If you need to be convinced that differentiation is critical to effective marketing, or you’re convinced but don’t know how to do it, read on. The goal of positioning is to facilitate your target audience’s association of a significant benefit with your product or company.

Differentiation 45

Differentiation Positioning Marketing 45