The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. Different companies use different tools, and even teams within those companies rely on varied solutions.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. What is product differentiation?

Differentiation 98

Differentiation Feedback Software Research Software User Testing 98

Product Innovation Educators

JANUARY 13, 2020

Adobe Creative Cloud was transformational for the company, the customers, and me personally. 7:06] How do you describe marketing? Marketing is the two-way communication between your company and your market. The four Ps of marketing are Product, Price, Promotion, and Placement.

User Testing 230

User Testing Product Research Marketing Research Software 230

Mind the Product

MARCH 20, 2020

This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Start today, by analysing all the information available – customer and user research, market research, and user data. Plan Your Future Today. Preparing for the C-Suite. Communication.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

The Secret PM Handbook

AUGUST 22, 2016

Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. Go to market – how my potential customers hear about my solution, its value to them, and why they should buy my solution instead of our competitor, or instead of doing nothing. We do a lot of market research.

Research Software 170

Research Software Feedback Software User Testing Product Manager 170

Userpilot

SEPTEMBER 14, 2023

The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product marketing managers develop product positioning , messaging , and differentiation strategies. Conducting market research and competitor analysis. Developing and prioritizing ideas.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

The Product Coalition

OCTOBER 2, 2024

Perhaps that’s why some research experts say, “Data is the new currency.” Today, companies want to know their value in the eyes of consumers — and some are willing to pay a premium to find out. After all, these companies have products to sell, and they believe there are consumers ready to buy.

User Testing 141

User Testing Data Visualization Customer Feedback Research Software 141

Alchemer Mobile

FEBRUARY 14, 2023

Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. 84% of those surveyed believe their programs are essential to their company’s success, but only 24% say their programs effectively address the feedback they collect. Alchemer is a KKR portfolio company.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Roman Pichler

OCTOBER 6, 2020

How will it benefit the company? Reviewing their products will tell you if your product is still sufficiently differentiated. Follow the developments at your own company: Are there any changes to the business strategy ? Who are the users and who are the customers? What makes the product stand out? What are its business goals?

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Lenny Rachitsky

JUNE 11, 2024

Include CSAT scores from top technology companies. Include NPS scores from top technology companies. Explain the product-market-fit survey by Rahul Vohra c. Doing market research 12. Notion’s AI go-to-market strategy 13. Provide a detailed overview of Deel’s go-to-market strategy 14.

User Testing 116

User Testing Research Software Analytic Tools Technical Review 116

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. Here’s a look at the main components of a competitive analysis report.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

JULY 22, 2024

Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. Here are the steps to develop your positioning effectively: Conduct thorough market research. Conducting market research surveys with Userpilot.

Research Software 103

Research Software Positioning Data Visualization Definition 103

The Product Coalition

MARCH 24, 2021

Pain Relievers: Here we summarize how our solution addresses the user’s pain points, e.g., our differentiators 3. Our solution is fit for purpose”: Are we able to build a solution to the target customer’s compelling reason to buy in the next three months to address this niche market by the end of next quarter? of Anything.

User Testing 150

User Testing Research Software User Friction Customer Experience 150

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 14, 2023

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. What are the responsibilities of a product marketing manager? Example of a persona.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

AUGUST 8, 2024

This article provides concrete examples of different product strategies employed by SaaS companies. They include the differentiation , quality, cost , focus, service, pioneer, niche, challenger, equivalence, requests-based , and upselling strategies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Most of the time, the information they gather is rudimentary, compromising the data value and preventing the design research process from being thoughtfully applied.

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Alchemer Mobile

FEBRUARY 6, 2024

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Alchemer is a KKR portfolio company.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

The Product Coalition

SEPTEMBER 4, 2023

And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns.

User Testing 140

User Testing Customer Feedback Vision Customer Experience 140

Userpilot

JULY 22, 2024

Product expansion is any step a business uses to grow its presence in new or existing markets. It involves identifying opportunities and evaluating the risks of entering new markets or offering new products, to increase the company’s market share. What are the benefits of product expansion?

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

JULY 31, 2024

A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration. A successful product development strategy begins with market research to understand the target market and competition.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Product Innovation Educators

SEPTEMBER 6, 2021

Product strategy is about orienting the company toward the problems you’ll solve and how solving those problems for customers will positively impact the business. [4:07] 4:07] How does market segmentation influence product strategy? 6:34] What’s an example of a company that does market segmentation well?

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

AUGUST 30, 2024

Analyzing customer insights enables SaaS companies to make informed decisions, identify real customer problems to solve, and create positive customer experiences throughout their journey. Marketing teams need them to develop positioning and differentiation strategies and to orchestrate marketing campaigns that resonate.

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

JANUARY 20, 2024

Message maps allow organizations to differentiate themselves effectively from competitors by creating clear and distinct messaging that highlights the brand’s or product’s unique value proposition. Conducting competitor analysis enables you to identify key differentiators and identify effective messaging strategies.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Data Types.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Gainsight

JANUARY 23, 2025

The SaaS world was moving to the cloud, and companies needed to focus on retention, not just acquiring new customers. Mehta hosted a meetup for Customer Success leaders at Gainsights Mountain View officewhich, according to company lore, was a former boba tea shop. In March 2013, Mehta realized something big was happening.

Research Software 52

Research Software Reporting Tools User Testing Customer Experience 52

Product Talk

APRIL 17, 2024

There’s pressure coming from all directions—your company leaders expect you to deliver business results while your product teams may be working in silos, misaligned with their peers, or unclear on core product skills and concepts. Let’s start with, tell me just a little bit about your role in your company. Stephanie: Absolutely.

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Userpilot

AUGUST 12, 2024

– Differentiate your product from the competition. Better product differentiation. To understand your target audience and identify what they’re looking for in a solution like yours, conduct market research and a needs and wants analysis. – Enhance value perception. – Build trust.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Identify market opportunities and changes. Act as brand managers.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 2, 2022

It increases the product’s economic value, meaning the company can charge a premium price that’s higher than the production cost. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Social proof is a powerful selling tool.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98