Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Upstream issues cause price difficulties.

Product Research 211

Product Research Differentiation Customer Feedback Enterprise 211

The Product Guy

OCTOBER 25, 2016

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz is Director of Active Analytics at ActiveHealth Management, a Healthagen Company and subsidiary of Aetna.

Analytic Tools 356

Analytic Tools Research Software CTO Coach Fractional CTO 356

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 133

Enterprise User Testing Feedback Software Technical Advisors 133

The Product Guy

JANUARY 18, 2018

We don’t do ROI assessments” was what I had been told at my company. All ideas were rated on some additional key criteria apart from financial gains/losses such as: customer value, regulatory requirement, ease of adoption, whether it was a differentiator for us in the market or not. Differentiator in the industry (On a scale of 1-5).

Differentiation 252

Differentiation Product Research Data Visualization Customer Experience 252

Mind the Product

MARCH 20, 2020

This idea might leave you asking what skills you need to work on to become a product leader, and what companies look for when hiring. Communication, Melissa says, will be the make or break differential when it comes to making it into the C-Suite. Plan Your Future Today. Communication. There is not Just one Type of Product Leader.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. Many companies go vertical as their products commoditize. It’s the easiest way to differentiate and not get forced into competing on price. Learn what good looks like for you.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. What differentiates you from others? Finally what is our company good at, what are our capabilities, and what is our expertise? Everybody seems impressed, but alas, only a few units sell. More About The Product Mentor.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Intercom, Inc.

APRIL 6, 2022

For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.

Customer Experience 230

Customer Experience User Testing Customer Feedback Customer Communications 230

The Product Guy

DECEMBER 6, 2018

Even within the features, the differentiation between must have, good to have and convenience use cases become blurred resulting in constantly changing scope, which added to the frustration of UX and development teams. I knew my users, but I struggled with defining the value proposition, and its competitive advantage. Better Decisions.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Userpilot

FEBRUARY 24, 2025

Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ? Those with experience in enterprise-level AI platforms.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Userpilot

MAY 16, 2023

We also examine a few examples of how companies use value metrics in their pricing strategy. Tracking them will help you assess the impact of the changes you make and ultimately select the perfect value metrics for your company. Your value metrics will be your main price differentiator. User differentiation in Userpilot.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Product Innovation Educators

MAY 24, 2021

He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . Upstream issues cause price difficulties.

Product Research 156

Product Research Differentiation Customer Feedback Enterprise 156

The Product Guy

JANUARY 5, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz is Director of Active Analytics at ActiveHealth Management, a Healthagen Company and subsidiary of Aetna.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Intercom, Inc.

SEPTEMBER 28, 2021

For product managers, this means evolving to build for upmarket companies while ensuring Intercom’s long-standing customers remain at the center of what we do. Product management varies depending on your industry, company stage, company leadership, or teammates. Customer behavior is more important than company size.

Feedback Software 249

Feedback Software Product Management Product Manager User Testing 249

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz is Director of Active Analytics at ActiveHealth Management, a Healthagen Company and subsidiary of Aetna.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. Yvonne swiftly flipped this story on its head.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Alchemer Mobile

SEPTEMBER 3, 2020

We’ve been in this global crisis for long enough that most enterprises have gained enough of an understanding of what’s going on so they can stop treading water and start swimming toward the future. Let’s look at two companies as an example: a mobile grocery ordering app and an online clothing retailer.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

The Product Guy

MARCH 16, 2018

Having no formal product management training, I found myself inheriting three products areas in the span of six months as my company continued to reorganize. Because my products are in categories that aren’t particularly differentiated, this engagement alone also sets my products and brand apart from the competition. Better Decisions.

Product Strategy 246

Product Strategy Strategy Reporting Tools Feedback Software 246

Intercom, Inc.

FEBRUARY 5, 2019

Get it right and watch your company’s growth trajectory go up and to the right. When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Establish clear, differentiated roles on your sales team. Want more advice like this?

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Product Innovation Educators

NOVEMBER 7, 2022

He has leveraged his experience to specialize in pricing for the last several years and founded Pricing I/O to train and coach high-growth B2B SaaS companies on how to accelerate Annual Recurring Revenue (ARR). . I worked closely with the company Mindbody, a fitness SaaS company. Sales guys have to navigate all this.

B2B 237

B2B User Testing Customer Experience Banking 237

Johanna Rothman

JUNE 21, 2023

Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. But my company and I had little insight into their Users or access to their Users. Enterprise product developers often have “preferred” or ideal Buyers. Often, senior management is the Buyer.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

The Product Guy

FEBRUARY 18, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz is Director of Active Analytics at ActiveHealth Management, a Healthagen Company and subsidiary of Aetna.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Product Management Unpacked

MARCH 5, 2019

Forty-nine percent ( 49%) of product managers said this is their biggest challenge, and when responses are added from enterprise software PMs, this figure jumps up to 62%. That means nearly two-thirds of enterprise product leaders are currently worrying about which product features are needed.

Reporting Tools 176

Reporting Tools Research Software Feedback Software User Testing 176

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? Once the products/services with the segments being targeted (SMB, mid-size/large enterprises, industry types) are mapped out, you can start to rationalise the product/market fit as it relates to your own product.

Technical Review 108

Technical Review Systems Review Analytic Tools Research Software 108

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz is Director of Active Analytics at ActiveHealth Management, a Healthagen Company and subsidiary of Aetna.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Amplitude

NOVEMBER 12, 2019

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. Sustainable user growth is the most important phase for the survival of a B2B SaaS company. of the list for reasons why.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Moving to the Product Operating Model by Marty Cagan With the rise of new competitors, disruptive technologies, and ever-increasing customer expectations, companies must adapt to thrive.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

The Product Coalition

MARCH 23, 2022

With time and experience in companies of different sizes, I have come to the conclusion that there is no universal solution. Introducing Product Management means to install a discipline and to make the company product led and vision oriented. Your employees will be massively influenced by the actual structure of your company.

Product Management 134

Product Management Product Manager Differentiation Agile 134

Product Management University

NOVEMBER 14, 2022

For example, if you’re marketing the value of your “enterprise financial management” portfolio to hospitals, you’d communicate how it ultimately gives them a competitive advantage (better patient experience) via greater financial flexibility to execute their top strategic priorities. It’s a case of trying to be everything to everyone.

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Intercom, Inc.

MARCH 28, 2022

These three trends – ongoing digital transformation, rising consumer expectations, and the blurring of responsibilities between teams – all reveal one huge, undeniable truth: customer experience is now a top-line concern for all companies. But this is where many companies are struggling.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Modus Create

JUNE 7, 2022

At Modus Create, we continue to see many companies’ mission-critical applications that are monolithic and hosted on-premises. In today’s competitive marketplace, companies must offer robust and performant applications that deliver a best-in-class user experience on browsers and mobile devices. Why Modernize Applications?

Enterprise 75

Enterprise Technical Review Customer Experience Software Review 75

The Product Guy

SEPTEMBER 12, 2017

If a persona says no to both questions, users like her won’t care about this feature, even if you consider it your magnum opus or your product’s big differentiator. This is more likely to work for a mobile app for consumers than for a desktop application for enterprise. Sad but true. Landing pages.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Whiteboard template includes mission, pricing, features, strengths, weaknesses, and differentiators , helping teams visually map and compare competitors.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Mironov Consulting

DECEMBER 5, 2023

We’re in the Silly Season: companies of all sizes are doing annual planning — intending to lock down 12 months of iron-clad commitments, non-negotiable delivery dates, major organizational changes, and accurate predictions of revenue.    I’m not against planning. 

Data Visualization 78

Data Visualization Strategy Artificial Inteligence Weak Development Team 78