Product Management University

OCTOBER 29, 2024

These courses offer an unconventional approach to traditional product marketing that makes it easier for product marketing managers to generate more revenue from existing products without splitting hairs to define and communicate their differentiating value. Who Are the Courses For?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . To increase confidence in the products and solutions a company is putting in front of customers. The goal of a feedback loop is. Investment & Resources.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Product Management University

MARCH 2, 2025

When customers see a product manager deliver a demo with deep knowledge of their business goals and challenges, it fosters confidence in the companys ability to help them succeed. Reinforce key messaging and differentiation in competitive deals. Provide clarity on how the product directly impacts customer success.

Demo 130

Demo User Friction Product Management Product Manager 130

Intercom, Inc.

APRIL 21, 2021

Like any company, we want to create new and better products that solve important customer problems – but how do our values of moving fast and starting small foster a culture of innovation? Hopefully it is useful for you in thinking about this topic in your own company. Excellent execution can be a differentiator.

User Testing 219

User Testing Differentiation Customer Experience Technical Review 219

Product Innovation Educators

FEBRUARY 7, 2022

IP protection is valuable when your company would be hurt economically or offended if your competition were to copy your IP. First, IP protection can help you while your company is operating. Second, IP is valuable when your company is acquired. Second, IP is valuable when your company is acquired.

Artificial Inteligence 250

Artificial Inteligence Product Management Product Manager Differentiation 250

Alchemer Mobile

FEBRUARY 26, 2025

Competitive advantage Companies that actively listen to their customers across multiple channels are better equipped to stay ahead of the competition. By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. annually, compared to 3.4%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Product Innovation Educators

AUGUST 9, 2021

Grant is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. That means increasing value to the company and the market. Every company has more ideas than resources. Align the persona and market with your differentiation and product.

Product Management 296

Product Management Product Manager Management Management 296

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Product Innovation Educators

JUNE 1, 2020

I am one of the owners of Current Resident, a production company and content studio based in Minneapolis, MN. Our mission is finding what makes you or your organization special and understanding that differentiation doesn’t necessarily come through features and benefits, but can come through values and stories. [6:37]

Product Management 217

Product Management Product Manager Differentiation Research Software 217

Product Innovation Educators

JUNE 6, 2022

This is a topic I’m close to as I have been evaluating CRMs to keep track of the guests I have on this podcast as well as the companies I have the pleasure of helping to improve their product management and innovation. 8:19] Tell us more about your product journey that led to creating a CRM company.

Feedback Software 264

Feedback Software User Testing Customer Feedback Customer Experience 264

Roman Pichler

AUGUST 11, 2020

Problem : Standout features ensure that your product is effectively differentiated: As their name suggests, they make your product stand out from the crowd, they give people a reason to choose it over competing offerings. Examples : “Make money, help the company grow, be the number one weight loss app”. No Convincing Standout Features.

Vision 334

Vision User Testing Product Research Research Software 334

Roman Pichler

MARCH 14, 2023

Which benefits does the product create for the company developing and providing it? The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. Is your product still sufficiently differentiated ? What kind of product is it and what makes it stand out ?

Product Strategy 339

Product Strategy Strategy Vision Product Research 339

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

Sachin Rekhi

JANUARY 11, 2025

Both from his experience as a strategic advisor at the Monitor Company to clients like Procter & Gamble, Lego, and Verizon as well as former business professor at the Rotman School of Management at University of Toronto. Too many companies eventually die a death of modest aspirations. Roger Martin knows strategy.

User Testing 78

User Testing Systems Review Research Software Customer Experience 78

Product Management University

MAY 24, 2021

Differentiation becomes easier now because your relevance quotient is much higher in your chosen markets versus horizontal-only competitors. Many companies go vertical as their products commoditize. It’s the easiest way to differentiate and not get forced into competing on price.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Innovation Educators

JULY 19, 2021

The study researches the factors that differentiate successful product teams from the rest of the pack. 3:45] What types of companies and industries participated in the study? 3:45] What types of companies and industries participated in the study? 37% worked for companies with revenue between $50 million and $2 billion.

Product Research 278

Product Research Research Software Product Management Product Manager 278

Product Innovation Educators

MAY 24, 2021

Ajit is an expert in software pricing and his book, Price to Scale , covers an end-to-end approach to packaging & pricing for high-growth technology companies. . 1:49] What mistakes do companies make when pricing their products? When a company is having trouble in the market, price point is never really the problem.

Product Research 211

Product Research Differentiation Customer Feedback Data Visualization 211

Userpilot

FEBRUARY 24, 2025

Thats why Ive curated a list of three top product manager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended product manager job openings in data-driven companies Looking for a job in data-driven product management ? How can Spencer benefit your company?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Intercom, Inc.

JUNE 2, 2021

Is this solution something we want to innovate on and own as an industry leader and differentiator, or is it table stakes where we want to be on par with the market? At the execution level, does this project contribute directly to differentiation or closing product gaps? Is this critical to the company and product strategy?

Customer Experience 251

Customer Experience Framework Feedback Software Analytic Tools 251

Product Management University

OCTOBER 19, 2023

The new product is going to boost your differentiation in the competitive space. Product Launches and the Most Common Mistake Here’s the most common mistake technology companies make, and it’ll take every bit of wind out of your launch sails. company name] expands its AI coach language to 96, the most in the industry.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Product Innovation Educators

SEPTEMBER 2, 2024

For instance, a company developing a new smartphone might use conjoint analysis to understand how much customers value different features like battery life, camera quality, or screen size. Key Considerations in Value-Based Pricing Differential Value: Understanding what makes your product different from alternatives in the market.

User Testing 280

User Testing Product Research Market Research Research Software 280

Lenny Rachitsky

OCTOBER 22, 2024

Salary transparency is an increasingly important topic in tech, as professionals are keen to maximize their compensation, and companies are looking to hire and retain top talent. As Mark Zuckerberg argued in 2023 , and many other companies have followed suit, employees need to “get back to making things.” Yes and no.

Data Visualization 133

Data Visualization Product Management Product Manager Product Research 133

The Product Coalition

OCTOBER 16, 2024

They collect features that perhaps once were a good idea, heavily used, and important differentiators. You’re amongst good company — roadmap retirement at the tech giants Eliminating old, worn-out features is not a new concept. Finally, those teams that deliver the deletion get tangible credit for their work. Eliminate the bloat.

Roadmap 120

Roadmap Onboarding KPIs User Testing Customer Experience 120

Product Innovation Educators

JULY 4, 2022

I went back to the company I got the camera from and learned they also had a robotic vacuum, complete with LIDAR, which I got on a Cyber Monday sale for $200. . I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. It’s critical for sales organizations to leverage their customer experience during the sales process as a key brand differentiator ”.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. You could acquire companies just to acquire the talent within the company. That’s one category.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

AUGUST 14, 2024

It involves processes like market and customer research to understand customer needs, product differentiation and messaging , and marketing campaigns. Moving to the Product Operating Model by Marty Cagan With the rise of new competitors, disruptive technologies, and ever-increasing customer expectations, companies must adapt to thrive.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Alchemer Mobile

NOVEMBER 22, 2024

Different companies use different tools, and even teams within those companies rely on varied solutions. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Roman Pichler

APRIL 3, 2018

A business strategy describes how a company wants to achieve its overall aspiration and create value for its users, employees, and shareholders. The business strategy provides the company with the basis for making the right investment decisions. Clearly describe the areas in which the company will compete to fulfil its aspiration.

Strategy 273

Strategy Product Research Weak Development Team Systems Review 273

The Product Guy

APRIL 23, 2019

Some aspect of the above story is often seen playing out within many companies and startups alike everywhere. What differentiates you from others? Finally what is our company good at, what are our capabilities, and what is our expertise? Everybody seems impressed, but alas, only a few units sell.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. if you recently discovered a new competitor that you think would be valuable for others to know about, or if you want to highlight how a potential new feature could be a differentiator for your company’s solution vs. others).

User Testing 292

User Testing Feedback Software Customer Feedback Research Software 292

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Meanwhile, CEOs are increasingly seen as leading their companies by the stories they tell. The notion of storytelling has pervaded the marketing world as of late.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Product Innovation Educators

JUNE 15, 2020

She is a chemist with previous senior management roles at several large cosmetic companies. My lip balm differentiates itself because it does not contain petrol or lanolin, two common but unhealthy lip balm ingredients. [10:17] My company is called FanLoveBeauty because I create products for people who inspire, educate, or entertain.

Customer Feedback 242

Customer Feedback Entertainment Education User Testing 242

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. Goal-setting framework.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104