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The Two Keys to Improving Mobile Customer Experience

Alchemer Mobile

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.

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The Business Impact of Customer Experience

Alchemer Mobile

Customer experience” is a ubiquitous phrase. But in a world filled with jargon and buzzwords, let’s get down to what really matters: Understanding how customer experience impacts the bottom line. Customer acquisition. You want to identify customers that adore your brand and want to share that with the world.

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How to Use Feedback to Improve Mobile Customer Experience in 4 Steps

Alchemer Mobile

From adding features to modifying the user interface, the directions you can take your mobile app are endless. With infinite choices and limited bandwidth, how do you decide what to prioritize when it comes to improving your mobile customer experience? Learning more about your customers is the best place to start.

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Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Product Talk

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Everyone thinks their company context is unique—whether they’re B2B or B2B2C or some other combination of letters and numbers.

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Blueprint to Modernize Analytics

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is.

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How Mobile Customer Loyalty Programs Increase Customer Retention and Drive Revenue (with Examples)

Alchemer Mobile

It’s common knowledge in the retail world that mobile customer loyalty and reward programs work wonders to keep customers coming back time and time again. Quick mobile loyalty stats: 90% of companies have some type of customer loyalty program. Benefits of mobile customer loyalty programs.

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People leave managers, not companies – 4 ways to better support your team

Intercom, Inc.

In my experience, managers suffer something akin to the Dunning-Kruger effect. I’ve led teams of engineers for almost a decade but when I look back at my own management career I regularly thought I was a “good manager”, at times even a great one. Don’t give feedback in a moment where the tone or timing isn’t right.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. The best customer experiences go beyond the sale.

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product.

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Short and Sweet: A Deep Dive Into Concise Feedback Loops

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

We want our products to make a difference for our customers as well as our company. We can decide when to replan when we visualize our cycle time and lead time. We can choose when to use small minimums, allowing us to release and experiment more frequently. We also know that short feedback loops aid in replanning.

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Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Three things keep company leaders awake at night: 1) Can we sell more of what we built? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Will it add complexity?

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

We’ll explore essential criteria like scalability, integration ease, and customization tools that can help your business thrive in an increasingly data-driven world. You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: at your employees' relationships with each other, and with the company.

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Investing Wisely in your CX Tech Stack

Because a good customer experience is attributable to better revenue on your end, and higher satisfaction for your customers. Of the companies that have improved CX, how many do you think saw an increase in revenue? Why does your organization need to focus on building a great CX? An enormous 84% of them.