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Growing up in a tech-friendly household with an entrepreneurial father who owned retail businesses gave her early exposure to both technology and business operations. Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college.
The key message: Focus on solving one problem exceptionally rather than competing on multiple features. This approach has informed her success across different industries and roles, from retail to technology. The Feature Competition Trap During her work mentoring product managers and startups, Anya noticed a recurring pattern.
To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.
Wondering which customercommunication management software is ideal for enhancing customer interactions in your SaaS product? In this article, we examine what customercommunications management software is and what to look out for when selecting one. What is customercommunication management software?
The opportunity to connect with customers has never been greater than when you’re in their pockets. In-app messages help you gather feedback, solve customer problems, and stay on the pulse of customer sentiment in a way other forms of customermessaging cannot. What are in-app messages?
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
How comprehensive is your SaaS company’s approach to customercommunication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.
Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Is your tech stack ready?
For over a decade, we’ve been making internet business personal with our customercommunicationsplatform. We enable the most critical component of the modern customer journey – ongoing engagement – throughout the customer journey, from converting prospects to onboarding new customers, activating, providing support, and beyond.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin. Examples include SEMrush and Moz.
🙋 While I’m sure we all appreciate this level of communication to a certain extent, it has become a little redundant and meaningless when every single brand is saying the same thing with little to show for it. The messages have started blurring together. ” Burger King. That has made all the difference. Book of the Month.
These three trends – ongoing digital transformation, rising consumer expectations, and the blurring of responsibilities between teams – all reveal one huge, undeniable truth: customer experience is now a top-line concern for all companies. But this is where many companies are struggling.
As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. Want to learn more about how conversational experiences are fuelling customer retention and business growth for major companies like yours? Sound familiar?
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes.
Customer engagement technology amplifies manual efforts and helps companies serve users faster. Your customers are already enjoying the benefits of tech-driven engagement from other brands and will naturally expect the same from you. In-app messaging: Allows for real-time customercommunication.
For businesses looking for a reliable, fast, and effective way to communicate with their customers, SMS is a no-brainer. With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Customization options: Can you tailor the platform to match your brand identity and specific needs?
In today’s market, customers expect personalization. According to one report , 66% of customers expect companies to understand their needs and expectations – but say that they’re generally treated like numbers instead. Use first-party customer data to enrich your messaging. What is first-party data?
As companies and their headcounts grow, so do their tech stacks. The scale of enterprise businesses makes them inherently complex – they rely on a suite of tools tailored for specific workflows. At Intercom, one of the core beliefs guiding our product is that the old world of siloed companies and their siloed tools is breaking down.
Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.
As a founder, you may know exactly what tech stack you need to build your product – but what about when it comes to the tools you need to run your business? But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale.
Because discovery involves changing the way you work on an individual, team, and even company level, it’s all too easy to make mistakes and missteps. Leann’s Story: Communicating the Results of Discovery Is Just as Important as the Discovery Itself Meet Leann Schneider, Product Manager at Plum.io.
Left unaddressed, customercommunication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Tools that help identify customer pain points: NPS surveys with open-ended questions.
If so, you’re in the right place, as this article discusses 15 tools that are excellent alternatives to Intercom and will help you optimize customer service processes and deliver outstanding self-service support. Userpilot is an excellent onboarding tool that enables effective in-app communication and on-demand user support.
The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.
Looking for the best customer experience management software to fuel growth and drive product adoption ? This comprehensive guide breaks down the top 10 platforms, comparing features, pricing, and benefits to help you make an informed decision. Are you looking to map your customer journey for marketing automation purposes?
You can access this information through the right customer lifecycle management software. However, it’s not easy to pick a tool among the many suitable options in the market. To help you, we’ve listed the 10 best customer lifecycle management platforms in the market, including key features, user reviews, and pricing.
Live chat – especially when it’s part of a modern customercommunicationsplatform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. Here’s what you need to know.
Simply put, first-party data is information that your company owns and has collected directly from your audience (i.e. customers, site visitors, leads). Let’s discuss what first-party data is, how Intercom thrives on it, and how to leverage it to support smarter customer engagement.
Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. PLAN A BETA RELEASE.
Effective customercommunication management creates the foundations for building successful customer relationships. But how can you ensure your communication strategies lead to product engagement ? Zendesk : Provides multi-channel support, AI integration, automated workflows, and customer self-service portals.
In the not too distant past, customer support was often seen as a hassle, a cost that had to be borne but which was really just a tax on success. Luckily, that adversarial view of customers is on the wane and progressive companies consider a customer-centric culture a core value. Customer support should be personal.
SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.
Customer experience (CX) is central to product management and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience softwaresolutions you choose matter greatly. Here are the features you can use to boost customer loyalty.
Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.
Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . A centralized solution. For us, that solution is Intercom. Personalized support at every stage. Lead generation.
said that customer experience at most companies needed to improve. Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers. In this article, we look at how Customer Engagement Platforms benefit SaaS companies.
Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business.
There are easier, more customer-friendly ways to collect customer feedback and there are more efficient ways to analyze and act on that mobile feedback data. In general, customercommunication is typically one-way: business to consumer. Benefits of mobile feedback solutions. Understand your customers better.
Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.
One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them. Tools like this can also help if you struggle to find how to respond to positive reviews effectively.
What is customer retention? Customer retention is the rate at which your business can keep its paying customers over a given period of time. Why customer retention is important. Best of all, to create these message schedules you don’t need a “retention hacker”. 5 best practices for retention messaging.
I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customercommunications strategy. But just as important as taking these kinds of actions is proactively communicating it to your customers in a mindful way.
Modern engagement is an open channel between the customer and the business – in the product, in the moment, on their terms, and ongoing throughout the entire customer journey. Forward-thinking companies are starting to create C-level titles around this discipline, such as Chief Experience Officer. Convert more customers.
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