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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Craft your product positioning statement. Sample user persona.

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Don’t Use Generative AI to Replace Discovery with Real Humans

Product Talk

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. What is user engagement?

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Story-Based Customer Interviews Uncover Much-Needed Context

Product Talk

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. You can learn more about assumption tests here.

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How Can Product Leaders Support Continuous Discovery?

Product Talk

I think there’s a whole bunch of stuff around trends, where we’re now saying, “If we’re going to make good decisions about what to build, let’s include the customer in the process. Let’s test our assumptions. We are wrapping our heads around it, we see the first positive impacts of it.

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How to Create a Seamless Product Launch Marketing Plan

Userpilot

A product launch plan provides structure to your launch, enabling you to prioritize resources, prepare for every possibility, and reach potential customers. Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user.

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How to successfully launch on Product Hunt (when it’s right for your startup)

Lenny Rachitsky

Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. Remember to focus on connecting with users within your ideal customer profile (ICP).

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