This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
They define product vision, drive strategy, and oversee execution. However, investing in product management certification offers measurable benefits for individuals seeking career advancement and companies aiming to boost product and business outcomes. Product managers are the backbone of todays most innovative companies.
Productside Stories Season 2 Episode 11: Cynthia Petti In this episode of Productside Stories , host Rina Alexin chats with Cynthia Petti , COO of Productside, about the transformative role of professional development and certification in shaping a product manager’s career.
For current and aspiring product managers, the question comes up time and again: Is product management certification worth the investment? Thats why we conducted a survey of 200 product managers across industries like finance, healthcare, and tech to better understand the value of certification.
To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. [.]
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
In this webinar, we’ll explore the 4 key pillars that a value-driven product organization leverages to ensure they are connecting their strategy to execution to deliver business outcomes: The Product Roadmap (What it is and what it’s not). A Cascade of Requirements. A System of Metrics. A Cadence of Ceremonies.
Productside Stories Season 2 Episode 11: Cynthia Petti In this Productside Stories episode, Rina Alexin sits down with Cynthia Petti , Chief Operating Officer of Productside, to dive deep into the role of professional growth in product management and how certification can transform careers.
Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications.
In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.
Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation.
You'll learn how to set clear, measurable targets, link them to your product strategy, and effectively communicate progress with stakeholders. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this. NPDP Certification Program. I saw my work more clearly and even more holistically. Conferences. Global Community.
The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. Greg shares his extensive experience and insights on the challenges and strategies involved in product portfolio management and business growth strategies.
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. If these strategies don’t hang together, we each hang separately.
In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager." With a Scrum team, you may be more focused on the execution of solutions.
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Mushrooming of training sessions and certifications on PM reflects the situation quite well. . As you climb the ladder, primarily the focus changes from solution and execution to strategy. Product Strategy. As a first step, PM needs to define the strategy for the product. Product Roadmap. Tech Grounding required for PMs.
I have three main goals: create and orchestrate one innovation strategy for Intel China, grow and transform our talent and get them skilled in the methodologies of innovation, and bring bottom-up innovation ideas from our employees into the pipeline. In a complete innovation strategy, you need all three kinds of innovation.
And if youve earned certifications or completed specialized training, drop those intoo. It tells employers you can bridge the gap between creativity and business strategy. Collaborated with cross-functional teams to align design goals with business objectives. Why it works: Design doesnt happen in a vacuum.
Instead, you’re studying the buyer’s journey to buy the product, which is useful in coming up with better marketing and sales strategy. Ontrack’s innovation strategy was to focus on the list of outcomes in priority order year after year to get the job done better and better. You can’t make people want products.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
So, instead of keeping learning isolated in courses and certifications, find ways to introduce new customers to your existing community as they move through courses and learning paths. Certificate Achievements: As you gamify your training programs, users will rack up certificates and achievements.
From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. A robust customer success strategy enables customers to get the most out of the product. Focus on customer success.
The article shares 20 actionable customer retention strategies for your SaaS! Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust. Effective customer retention strategies to implement Ready to increase customer retention at your SaaS?
Learn about NPDP Certification. “Strategy without execution is daydreaming.” Connect with Jerry on Twitter or LinkedIn. Catch up on any episodes you missed in the PDMA Body of Knowledge series: TEI 307 , TEI 309 , TEI 311 , TEI 313 , TEI 315 , TEI 317. Innovation Quotes. “Vision without execution is hallucination.”
Speaker: David Bard, Principal at VP Product Coaching
Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
Experienced product managers that want a refresher or want to supplement their conventional product management skills with unique best practices for B2B and get an additional certification. Completing all the micro courses below fully prepares product managers for B2B certification.
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.
The School of Customer Success features the Customer Success Value Skills training course and certification. Certification is included with the training. The training is a one and a half-day course offered in-person at the customer site or live online in a virtual classroom.
This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Certification exam included with all courses. Enjoy our April issue. In This Issue.
How do you validate strategies, reduce risks, and ensure alignment with customer value? 📊 Reducing Transition Risks: Understand how to validate your usage-based strategies before fully transitioning. Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges.
Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?
Daniel is an IoT product coach who helps Product teams develop an IoT product strategy. In the business area, we’re asking how we’re going to monetize the solution and what is the build vs. buy strategy at each step. IoT Product Manager Certificate Program. Useful links: Daniel’s website. IoT podcast.
Chris has over 15 years of experience in leading product, BD and strategy. This year, the first nominator of Chris received a $100 gift certificate to Amazon.com. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. The nomination period for The Best Product Person of 2017 has begun!
That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light. Meanwhile, you can check out our product manager certifications.
Takeaways: Learn how to increase profits, enhance customer satisfaction, and create sustainable business models by selecting effective pricing and licensing strategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
It is taking everything before him from a military strategy standpoint and boiling it down to key ways to think about strategy. This year, the first nominator of Chris received a $100 gift certificate to Amazon.com. His presentations while in the US military and the research path he took to that point is fascinating. tweet ).
After completing the course, you will receive a certificate. You’ll learn the best strategies for creating comprehensive and detailed prototypes. Duration: 4 hours You will receive a certificate upon completion of the course. After the course, you will receive a certificate. Duration: 1,5–3 hours. Advanced Prototyping.
They’ve started to ask about design thinking, product strategy, etc. This is why those agile, Scrum and other ‘2-day training courses and get a certification’ don’t work and subsequently get a bad rep. …” The more fascinating shift to me has been on the client/demand side. This is a monumental shift. Capability vs Influence.
To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. HubSpot offers certifications as part of its marketing materials. How to create a successful product marketing strategy?
Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company
Examples of successful product onboarding strategies. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. In this webinar we will review: The elements of good customer onboarding. How to pivot when you notice the friction of poor onboarding.
As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. To excel in your role as a product marketer you need to stay updated on best practices, industry developments, and all other product marketing strategies. You’re in luck. Best product marketing tools.
It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. It’s the questions we ask, and the meaning we explore, that will generate the insights most useful to strategy.”. —Dr The ideas of Agile are great. Don’t look for facts or answers — look for better questions.
Collaborate with cross-functional teams : Work closely with design, product, marketing, and engineering teams to align strategies and ensure a unified approach to user experience. Analyze user data : Use data analytics tools to track user behavior and measure the effectiveness of implemented strategies, making data-driven decisions.
The Salesforce Partner Program supports and rewards partners with training, certification, and resources, using tiered memberships to encourage continuous engagement and growth. B2C programs gather consumer preferences and shopping behavior data to optimize marketing strategies. Here is how to do it. Measuring the NPS with Userpilot.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content