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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

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505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. The Product Development and Management Association (PDMA) offers valuable resources and certification programs for product managers.

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406: Why you should join a professional organization as a product manager – with Susan Penta

Product Innovation Educators

She is the current Vice Chair of PDMA and serves on PDMA’s group responsible for certification as well as the group that helps local PDMA chapters across the world. I’ve stayed involved with PDMA for the basis of professional development that is provided through the knowledge base, formal certification, and anything in between. [10:36]

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.

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9 must have “phrases” in a Product Designer’s resume in 2025

UX Planet

But heres the kicker: hiring managers and ATS systems dont have time to decode your brilliance. Designed user-centered interfaces based on extensive user research and testing. User research and testing are the backbone of great design, and this phrase shows youre grounded in empathy and practicality.

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Understanding Product Management

The Product Guy

Mushrooming of training sessions and certifications on PM reflects the situation quite well. . A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. As you climb the ladder, primarily the focus changes from solution and execution to strategy.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.

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The Connected Journey: Developing your Empathy to Strengthen Strategies for Customer Relations

Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises

From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. In this session, Esther will talk about: What customer empathy is and what tools & strategies you can use to develop more empathy.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.