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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Then you should listen to this podcast.

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Is Product Management Certification Right For You?

PMLesson's Ace the PM Interview

There’s no set skillset or formal certification for PMs like there is for Project Management (PMP). Lot’s of programs exist to help you upskill quickly, and with growing competition, certification (coupled with experience!) Still, there’s a place for certification on your resume. The ability to tell a compelling product story.

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Would-Be Product Manager’s Instruction Manual

Product Management Unpacked

. • Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans. In fact, a recent Pendo study revealed that 60 percent of product leaders actually come from a business background. Other would-be product managers seek out certificate programs.

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Create case studies with relatable problems that attract good-fit customers. Create case studies about your customers. Creating case studies brings customer intimacy benefits in many dimensions. They are a great opportunity to add some personality to your product. Create virtual communities around your product.

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How to Avoid Costly Surprises in Connected Product Design

Mind the Product

The requirements of these parts should also coincide with a review of any compliance or regulatory requirements that your product will need to meet for its market, whether this is driven by certifications, safety standards or your competition. The countries you plan to sell your product into will also drive development costs.

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Best Resources for Head Of Products

Userpilot

They offer a mix of practical workshops, panel discussions, and presentations on topics like user research, product strategy, and product leadership. Their webinars often focus on real-world examples and case studies. They also cover topics like prioritization, stakeholder management, and communicating product strategy.