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Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications. What’s Unique About Product Management University Courses?

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Understanding Product Management

The Product Guy

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. Mushrooming of training sessions and certifications on PM reflects the situation quite well. . Product Strategy. Product Roadmap.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.    If these strategies don’t hang together, we each hang separately.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Find your brand positioning.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

He will discuss how a strong product vision informs your strategy and roadmap, common traps to avoid, share real-life examples, and show ways to reinforce the product vision into your team’s day to day. How to position your vision as an umbrella for the product strategy.

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Product Management University Launches The School of Customer Success for B2B

Product Management University

The School of Customer Success features the Customer Success Value Skills training course and certification. Certification is included with the training. Lastly, customer success managers learn value positioning skills so they can articulate the strategic value of add-on products and services to grow account revenue and wallet share.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

The article shares 20 actionable customer retention strategies for your SaaS! Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust. Effective customer retention strategies to implement Ready to increase customer retention at your SaaS?