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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. ” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. Message Map Basics. Message Pillars.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot hosts industry-relevant webinars to raise brand awareness. Loom triggers upsell messages at high-intent moments.

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Built for you: Powerful updates to Series, Banners, Resolution Bot, and more to help you stay personal at scale

Intercom, Inc.

Our latest updates to Series , Banners , Articles , and Resolution Bot , to name but a few, empower you to streamline your messaging workflows, improve team collaboration, and most importantly, create better experiences to meet your customers’ evolving needs. Register for our Built for you webinar today, February 10, at 6pm GMT.

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Top 15 Customer Engagement Ideas to Improve Retention Rate

Userpilot

15 creative customer engagement ideas: Personalize the customer experience by tailoring onboarding flows, dashboards, and messaging to specific user personas. Constantly educate customers through product-led content , certification programs, knowledge bases, and webinars. Developing certification programs. Its purpose?

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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Customer Onboarding Lifecycle: How to Continuously Educate and Unlock Value For Your Users

Userpilot

Effective strategies for primary onboarding: Greet users with welcome messages. Have your customer success team conduct webinars where they answer customer questions, educate customers on industry trends, and cultivate more personal relationships as a result. To invite users to a webinar, use slideouts.

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How to Become a Localization Manager [+Tools and Resources]

Userpilot

If you do not have a degree in any of the above courses, you can take related certification courses on well-recognized platforms like Coursera and learn the needed skills. This includes the company’s content, visuals, and entire messaging. They ensure that the company’s content is maintained.

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Leading Under Uncertainty

Speaker: Greg Coticchia, CEO & Founder of ENTRA

On a product level, how can you be sure of delivering the ‘right’ messaging, products, solutions, and services to customers? Use Product Management Today’s webinars to earn professional development hours! How can you plan when you are uncertain of what's next? How do you survive to fight the fight another day? Hunker down? Ride it out?