Certifications Market Research Workshop 
Melissa Perri
JUNE 29, 2017
I was doing a workshop for a very large bank when one of the attendees chimed in. In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."
Userpilot
JULY 16, 2024
Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Consider industry certifications like Certified Scrum Product Owner (CSPO) or Certified Associate in Product Management (CAPM) to upskill yourself. Develop the product vision and expand on the strategy.
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Sequent Learning
DECEMBER 20, 2023
Educational Background: While there’s no specific degree for product management, a background in business, engineering, marketing, or a related field is beneficial. Many aspiring product managers pursue additional certifications or courses to enhance their knowledge.
Userpilot
AUGUST 19, 2024
Head of product’s main responsibilities Key responsibilities of a head of product typically include: Defining product strategy : Conducting market research, gathering customer insights , analyzing competitor landscapes, and identifying market opportunities to shape the overall product strategy.
Sequent Learning
DECEMBER 20, 2023
The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.
Userpilot
JUNE 27, 2024
Customer feedback management : Collect, analyze, and report on customer feedback to identify trends and areas for improvement and conduct qualitative research such as interviews and focus groups to gain deeper insights. Reporting and communication : Create detailed reports and analytics dashboards to present insights to stakeholders.
Userpilot
AUGUST 28, 2024
Certifications in product management or agile methodologies can also be beneficial. Some essential tools include Userpilot for user research & product analytics , ChurnZero for customer success and retention, and ClientSuccess for customer onboarding and engagement. Heads of product utilize various tools to streamline their work.
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