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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

Usability testing: Observe users as they interact with your product to identify usability issues and collect feedback on user experience. A/B testing : Compare two versions of a product page, feature, or in-app element to see which performs better. E.g., Test different tooltip designs to find which gets more engagement.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

Rather than building and maintaining a large inhouse team, businesses partner with specialized vendors to handle design, development, testing, and deployment. This can include: Product strategy: Roadmap definition, market research, feature prioritization. Conduct unit, integration, system, and user acceptance testing.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

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What is Product Ops?

The Product Coalition

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Experimentation: Experiments, such as A/B testing, are part of a standard Product Management toolkit. Check out our certifications here. Looking for a good read?

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What is Product Management in Tech: Guide to the Role Of A Technical PM

Userpilot

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Consider industry certifications like Certified Scrum Product Owner (CSPO) or Certified Associate in Product Management (CAPM) to upskill yourself. Develop the product vision and expand on the strategy.

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Software for Product Management: 14 Tools to Leverage in 2024

Userpilot

Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. Maze is a versatile user testing platform that excels at usability and prototype testing. Usability testing in Maze. Figma prototype.