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505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.

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Product Manager vs. Product Owner

Melissa Perri

In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager." With a Scrum team, you may be more focused on the execution of solutions.

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this. NPDP Certification Program. I saw my work more clearly and even more holistically. Conferences. Global Community.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

Gamify the customer research process Gamification techniques work great for encouraging research participation and gathering more insightful data. In fact, research shows that gamification-based strategies can boost user engagement by up to 30%. Be transparent: Be open and honest about your research methods and findings.

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What Does a Software Product Manager Do?

The Product HQ

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light. Getting certified from accredited institutes can get you a product manager job.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.