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Product Manager vs. Product Owner

Melissa Perri

In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."

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505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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How to Become a Marketing Analyst [+Tools and Resources]

Userpilot

Embarking on a career as a marketing analyst involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful marketing analyst. Tools are a critical part of a marketing analyst’s work and determine how efficient you are.

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What Does a Software Product Manager Do?

The Product HQ

Explore our top-rated product management certification courses to become a successful software product manager: Software Product Manager Responsibilities Software product managers need to have a working knowledge of multiple things, including product management, project management, software development, and product marketing.

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What is Product Ops?

The Product Coalition

Marketing ops, sales ops, and DevOps have been an essential part of business for years. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. For example, marketing might ask for NPS scores.

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Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.