Certifications Market Research Marketing 
The Product Coalition
DECEMBER 21, 2020
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.
Product Innovation Educators
SEPTEMBER 9, 2024
We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.
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Melissa Perri
JUNE 29, 2017
In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."
Product Innovation Educators
NOVEMBER 2, 2020
We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this. NPDP Certification Program. I saw my work more clearly and even more holistically. Conferences. Global Community.
Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?
Product Innovation Educators
MAY 23, 2016
Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies. Summary of questions discussed: What is the purpose of the Product Management and Marketing Survey? Innovation Quote.
Arkenea
APRIL 10, 2025
This approach can free up internal resources, reduce time to market, and provide access to niche skills, especially in emerging technologies such as artificial intelligence, blockchain, and the Internet of Things. This can include: Product strategy: Roadmap definition, market research, feature prioritization.
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