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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

The Product Development and Management Association (PDMA) offers valuable resources and certification programs for product managers. He co-authored “Product Development and Management Body of Knowledge: A Guide Book for Product Innovation Training and Certification.”

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this. NPDP Certification Program. I saw my work more clearly and even more holistically. Conferences. Global Community.

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Product Manager vs. Product Owner

Melissa Perri

In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

The recommended certifications for developing professional skills and improving hiring chances are Google Analytics Individual Qualification, Tableau Desktop Specialist, and Microsoft Certified: Data Analyst Associate. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

This can include: Product strategy: Roadmap definition, market research, feature prioritization. The vendor managed cloud infrastructure, data pipelines, and security certifications, delivering a turnkey solution within budget. Prototyping and design: Wireframes, mockups, user experience flows.

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TEI 073: The pulse of product management and 4 skills that match a 25% increase in pay – with Rebecca Kalogeris - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

42% have a graduate degree and 71% hold at least one professional certification. With 75% of their time on tactical activities, 25% is spent on strategic activities – creating business plans, conducting market research identifying potential future partners, and the like. Most have 10+ years of experience.