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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

HubSpot offers certifications as part of its marketing materials. HubSpot offers certifications as part of its product marketing strategy HubSpot offers free educational courses for inbound marketing paired with an industry-recognizable certificate. Certifications as a product marketing strategy.

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Certification : You will then need to get certified as a product marketing manager. The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Certification : You will then need to get certified as a product marketing manager.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). Inbound marketing may be the most commonly covered approach but it won’t be a fit for every SaaS company.

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Best Resources for Retention Specialists

Userpilot

Consider certifications in customer service, customer experience management, or specialized programs like Subscription Success Certification (SSC) or Professional in Customer Retention (PCR) to enhance your expertise. The authors also provide research-based insights and actionable tips for creating effortless customer experiences.

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Best Resources for Customer Success Analysts

Userpilot

Below is a collection of top resources, including books, webinars, podcasts, blogs, and certifications, that can help you enhance your skills and advance your career in customer success. Best blogs for customer success analysts These blogs offer regularly updated content on customer success best practices , case studies, and industry news.

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Best Resources for Customer Engagement Managers

Userpilot

The HubSpot Blog : This blog covers a wide range of marketing and customer engagement topics, including inbound marketing, content marketing , and social media marketing. With a diverse range of guest experts, the podcast shares real-world case studies and actionable tips for building customer-centric cultures.

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How to Become a Retention Specialist [+Tools and Resources]

Userpilot

Supplement this with online courses or certifications, and consider internships to gain practical experience. Online Courses and Certifications : Platforms like Coursera, Udemy, and LinkedIn Learning offer retention specialist courses and certifications.