Certifications Development Research Software 
Userpilot
MARCH 9, 2025
According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?
Product Innovation Educators
FEBRUARY 3, 2025
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. Bob began his research at an airport when he noticed someone selecting a Snickers bar.
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Product Innovation Educators
SEPTEMBER 9, 2024
The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.
Product Innovation Educators
OCTOBER 17, 2022
What product managers need to know about the Product Development and Management Association. The Product Development and Management Association (PDMA) has been curating the body of knowledge for product managers, leaders, and innovators and helping them improve since 1976—the longest-running product management professional group.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research.
The Product Guy
MAY 7, 2020
Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .
UX Planet
FEBRUARY 3, 2025
But heres the kicker: hiring managers and ATS systems dont have time to decode your brilliance. Designed user-centered interfaces based on extensive user research and testing. User research and testing are the backbone of great design, and this phrase shows youre grounded in empathy and practicality.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Esther Kieft, Delivery Manager (Group Technology) at Domino's Pizza Enterprises
From meeting stringent deadlines to insufficient resources being available to carry out customer research, there is a range of reasons why customer empathy could be missing in product development. In this session, Esther will talk about: What customer empathy is and what tools & strategies you can use to develop more empathy.
Speaker: Scott Sehlhorst
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
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