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Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general. Analytics is simply put, the study of data. As a product manager, data has to be your best friend.
On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customersatisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. Increased customersatisfaction.
Always measure the success of your customer education program to know what to do better next time. Important KPIs to track include retention rate, upsells, LTV, and customersatisfaction score. Customer training examples: Hubspot’s training & certification academy and Kommunicate’s in-app customer training.
Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. There are three key metrics used to track customer experience: net promoter score (NPS), customersatisfaction score (CSAT), and customer effort score (CES).
TL;DR Customer onboarding in banking focuses on setting up the customer account and familiarizing them with the bank’s product or service. The process establishes the foundation for the bank-customer relationship. Consequently, it can impact customersatisfaction and loyalty.
Implement loyalty programs that reward users for regular interactions , such as points-based or tiered systems. Improve customersatisfaction by collecting and acting on feedback through surveys and a feedback widget. Create an omnichannel customer engagement strategy to ensure a consistent experience across all touchpoints.
It also highlights successful customer education programs to guide your customer education strategy. TL; DR. Customer education combines direct and indirect efforts to onboard, train, or retain new/existing customers. Why is customer education important? Customer training helps improve customersatisfaction.
Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. While customersatisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth.
Localize the training materials and adapt them to the language of your target customers for a better user experience. Apply gamification to your customer dedication program to encourage users. What is customer education? 5 steps to launch a successful customer education program. Case studies.
TL;DR A product support specialist is responsible for providing technical assistance and support to customers, troubleshooting issues, guiding users, and ensuring customersatisfaction in the SaaS industry. Certifications can further enhance your qualifications. Let’s dive in!
Certifications in customer success or project management can also be beneficial. Customer onboarding managers utilize various tools to enhance their work. Some essential tools include Userpilot for interactive product tours and user onboarding , Monday.com for project management, and Zendesk for customer success management.
TL;DR This is a professional responsible for assisting customers with inquiries, troubleshooting issues, and providing solutions to user problems. A customer support specialist handles software-related inquiries, troubleshoots technical issues, and provides effective solutions to ensure customersatisfaction.
Certifications in customer experience, data analytics, business analysis, and project management can also boost your expertise. A few to consider include Google Data Analytics Professional Certificate, Certified Business Analysis Professional (CBAP) Certification, etc.
A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customersatisfaction by resolving their queries efficiently.
They offer a mix of practical workshops, panel discussions, and presentations on topics like user research, product strategy, and product leadership. Their webinars often focus on real-world examples and case studies. They also offer product management courses and certifications.
A UX researcher conducts user interviews, surveys, usability tests, and data analysis to improve software usability, functionality, and usersatisfaction. These insights help improve user experience and ensure the product meets user expectations and business goals. What does a UX researcher do?
TL;DR A customer support specialist is responsible for assisting customers with inquiries, troubleshooting issues, and providing solutions to user problems , ensuring customersatisfaction by delivering timely and effective support.
Learn the basics of product management Get familiar with the eCommerce process Study your industry and business niche Develop the right skill set through experience Complete relevant certifications and courses To learn via video, watch below. On top of that, you need to complete certifications and courses. Otherwise, skip ahead.
Customer success analyst’s main responsibilities A Customer Success Analyst plays a key role in ensuring that SaaS customers achieve their desired outcomes by analyzing data, monitoring key metrics, and developing strategies to improve customersatisfaction and retention.
This is the reason why insurance companies look for automation to reduce operational costs and improve customersatisfaction. Automation can provide real-time updates to customers, giving them greater visibility into the status of their claims. The insurance industry is no stranger to technological change.
The typical career path for a customer success analyst includes: Customer success intern (entry-level, assisting the team with basic tasks and gaining experience). Customer success analyst (analyzing data, tracking metrics, providing insights to improve customersatisfaction ).
Key tasks include configuring the software, conducting training sessions, monitoring user engagement, and addressing any issues that arise during the onboarding phase. Their ultimate goal is to enhance customersatisfaction and drive long-term product usage. What does a customer onboarding manager do?
Boosting your qualifications through certifications and developing skills in data analysis, communication, and problem-solving can set you apart. Customer retention managers rely on various tools to enhance customersatisfaction and loyalty. It can enhance your understanding of factors that influence customer loyalty.
Certifications in customer success or project management can also be beneficial. Customer onboarding coordinators utilize various tools to enhance their work. Certifications : Consider certifications in customer success (e.g., However, relevant experience can often substitute for a formal degree.
Customer engagement managers utilize various tools to enhance their work. Some essential tools include Userpilot for in-app experiences & analytics , Appcues for user-friendly in-app guidance & onboarding, and Pendo for comprehensive product experience & analytics. Change Management Certifications : (Prosci, APMG, etc.)
Supplement this with online courses or certifications, and consider internships to gain practical experience. You can focus on building relevant skills and showcasing your passion for customersatisfaction. Metrics & Reporting : Tracking key metrics ( churn rate , customersatisfaction score , etc.)
TL;DR The customer onboarding lifecycle is an ongoing process focused on training users and helping them realize the value of your product. The customer onboarding lifecycle can be divided into 3 stages: primary, secondary, and tertiary. Userpilot enables you to create a self-serve knowledge base for your SaaS customers.
Mind the Product : This is one of the largest communities of product people globally, offering insightful articles, case studies, and industry trends. Product Management Certification – Pragmatic Institute : Offering a comprehensive curriculum, this certification covers everything from building products to SaaS marketing.
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss: This book offers a roadmap for building a customer-centric culture and driving growth through customersatisfaction and loyalty. It’s packed with practical advice and case studies from leading companies.
Certifications in product management or agile methodologies can also be beneficial. Some essential tools include Userpilot for user research & product analytics , ChurnZero for customer success and retention, and ClientSuccess for customer onboarding and engagement.
Here are some reviews from real users: “The design is really clear. I was a bit lost at the beginning but they have a certificate that helps you understand and learn the platform. I haven’t used many other competitors, but I think Mixpanel is really user-friendly.” – Sara M. Mixpanel review on G2. Cons of Hotjar.
Best resources for product assistants To excel as a Product Assistant, it’s essential to leverage the best resources available across different mediums, including books, webinars, podcasts, blogs, and certifications. It’s ideal for ensuring customersatisfaction and keeping track of support tickets.
B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Fun fact : More than half of your prospective customers may come from mobile devices since 59.6% What is B2B marketing? Automate what you can.
Collecting feedback and identifying areas for improvement : Gathering feedback from customers about their onboarding experience and using it to refine the process and improve customersatisfaction. They often feature industry experts sharing best practices, case studies, and practical tips.
Become a Data-Driven Optimizer : Track key onboarding metrics like completion rates, time-to-value , and customersatisfaction. Communication is Key : Maintain clear and consistent communication with new customers throughout the onboarding process.
It’s an excellent resource for both new and experienced customer advocates. Zendesk Blog : Zendesk’s blog provides insights into customer service trends , tools, and technologies. It features case studies, expert opinions, and practical tips to help you deliver exceptional customer support.
Key tasks include configuring the software, conducting training sessions, monitoring user engagement, and addressing any issues that arise during the onboarding phase. Their ultimate goal is to enhance customersatisfaction and drive long-term product usage. What does a customer onboarding manager do?
To excel as a retention specialist, utilize resources like books, webinars, blogs, and podcasts on customer success, churn reduction, and user engagement. Their webinars often feature industry experts sharing best practices, case studies, and emerging trends in customer retention.
Develop strong data analysis skills : Master the ability to analyze large datasets, identify trends, and extract actionable insights to make data-driven decisions that enhance customersatisfaction and retention. You’ll work closely with customer success managers to identify at-risk customers and optimize the customer journey.
Certifications in project management, Agile, or product management can also be beneficial. Some key tools include Userpilot for user engagement and onboarding, Jira for project management, and Confluence for collaboration. Examples of these can be certifications in project management (PMP), Agile (CSM), or product management.
TL;DR A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customersatisfaction by resolving their queries efficiently.
Be Proactive : Anticipate potential issues and provide solutions before customers encounter problems. Proactive support can prevent frustration and enhance customersatisfaction. Their primary goal is to ensure customersatisfaction by delivering timely and effective support.
Best certifications for product assistants These certifications can enhance your credentials and provide you with a competitive edge in your career. Product Management Certification by Product School : Offers a comprehensive curriculum covering all aspects of product management, from ideation to launch.
These insights help improve user experience and ensure the product meets user expectations and business goals. In the SaaS industry, UX researchers play a critical role in optimizing software interfaces and features to enhance usersatisfaction and engagement. Collaborates with designers, developers, and product managers.
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