Remove Certifications Remove Course Remove Research Software
article thumbnail

525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

Jobs-To-Be-Done is a great tool, concept, and language that helps us understand the customer’s problem, what they need solved, and what might prevent them from buying our product. Bob began his research at an airport when he noticed someone selecting a Snickers bar. They decided to keep both brands and reframe their marketing.

article thumbnail

505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. The Product Development and Management Association (PDMA) offers valuable resources and certification programs for product managers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Product Management Certification Worth It?

Productside

For current and aspiring product managers, the question comes up time and again: Is product management certification worth the investment? Thats why we conducted a survey of 200 product managers across industries like finance, healthcare, and tech to better understand the value of certification.

article thumbnail

Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). It was published while I was working on my PhD in Innovation and resonated with my research on why products fail. You shouldn’t be studying milkshakes—the milkshake is a solution.

article thumbnail

Product Manager vs. Product Owner

Melissa Perri

I was tasked with gathering the requirements from sales, coming up with a solution, designing it, and then shipping the specification document to development to be built. I spend all my time writing user stories out of these and working with the team to execute on the solution. I’m confused.”

article thumbnail

Things to Know for Every Entry-Level Ethical Hacking Professionals

The Product Coalition

Later it helps the business, or the individual identifies potential threats to their system. Before starting the task, the ethical hacker must inform software developers or hardware manufacturers. This is to understand whether there are any security vulnerabilities present in their software or hardware.

article thumbnail

4 Product Management Certifications that are Worth Your Time

ProductPlan

There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.