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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. Typeform enhances data collection with interactive, beautifully designed forms that integrate seamlessly into workflows, boosting user engagement.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process.

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What the Heck is Product Analytics in Product Management?

The Product Coalition

Photo created with the help of canva I just completed a course at Product School, “Product Analytics Micro-Certification (PAC)™,” To commemorate this moment, I decided to write about product analytics in general. Mixpanel is a leading products analytics software company and answers most product-related questions.

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Self-Service Analytics 101 for SaaS Companies

Userpilot

How can SaaS companies use self-service analytics to gain the insights they need to drive product growth ? TL;DR Self-service analytics tools enable non-technical product teams to access and analyze customer data without dev or data scientist support. Look for tools with SOC 2 Type II certification , like Userpilot.

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Digitization of Customer Experience: 15 Best Practices For Managing Digital CX

Userpilot

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing. Increased customer satisfaction.

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What is Customer Training and How It Can Help You Drive SaaS Product Growth

Userpilot

Always measure the success of your customer education program to know what to do better next time. Important KPIs to track include retention rate, upsells, LTV, and customer satisfaction score. Customer training examples: Hubspot’s training & certification academy and Kommunicate’s in-app customer training.

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How to Become an Experience Strategist [+Tools and Resources]

Userpilot

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals.