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Case Study: Launching PayMe from HSBC

Mind the Product

We then identified and quantified the pain points around this core job to get our first cut and roadmap (see the process I’ve since developed here ). We validated the pain points using focus groups and user interviews, and we quantified them using a survey. It can be in social value – and this is how we won.

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Product in Practice: Mapping Business and Product Outcomes to Stand Out in the Job Search

Product Talk

And later, after going through a few interviews, she realized that—given the types of questions and case studies that she was often asked about in interviews—starting with business outcomes, then product outcomes, opportunities, and solutions was the best way to approach almost any type of question she was asked.

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9 User Onboarding Strategies to Increase Customer Lifetime Value

Userpilot

Start by creating onboarding flows that are as unique as your users. Focus your attention on their pain points , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.

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Using Customer Empathy To Build Better Products

The Product Guy

This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their pain points. How Products Fail Without Customer Empathy. First Principles of customer empathy.

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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. Why you should be involving engineers at every stage of the Cycle.

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A Practical Guide for Product Strategy From Almundo: A Case Study:

Mind the Product

Where will you compete: which customer segments, which categories, which channels? Then, we use the four actions framework to analyze which factors are served or fulfilled beyond customer demands, and where the customer expects better service and we have an opportunity to create a new value curve. Where will you play?

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528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng

Product Innovation Educators

Through market research, she discovered her ideal customers weren’t whom she initially expected. The service attracted a surprisingly diverse customer base, ranging from 16 to 85 years old, including professionals across various industries – from sales executives to pastors.