Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

UX Planet

MARCH 3, 2025

7 Best Landing Page Design Practices to Boost Conversions Landing pages are vital for businesses aiming to convert visitors into customers or leads. The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. 5 by over 1,000 customers.

User Testing 59

User Testing Research Software Data Visualization Reporting Tools 59

UX Planet

JANUARY 11, 2024

A case study for mobile-web app development. Sharing my insights from a case study that delved into user research to revolutionize my approach to product development. Customer Journey Map: A scenario that depicts customer goals; thought process and emotions; and opportunities to improve from.

Customer Experience 98

Customer Experience User Testing Customer Feedback User Friction 98

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. In a market with quickly evolving customer expectations, that’s not easy. Background. MRLN, a startup incubated by D. Shaw & Co.,

Product Research 75

Product Research Startups User Testing Reporting Tools 75

Userpilot

MAY 29, 2024

Cuvama, a value selling platform, helps sales and customer success teams identify pain points, sell outcomes, and reinforce success. For this to actualize, Cuvama first needed to guide its users towards adopting its product and using it effectively to achieve success. Things looked brighter just from the demo call.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Customer Experience 105

Userpilot

MARCH 30, 2025

Integrate product-led growth in your acquisition strategy I said earlier that you shouldnt rely on your product alone to attract mobile users. But it doesnt mean its not worth implementing product-led strategies to compel users to convert into paid customers and increase the reach of your app organically. Leverage video content.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

freshtrax

JUNE 4, 2019

This article will recap Kisa’s presentation on the importance of understanding and validating your business’ value proposition along with sharing a few case studies on less than successful expansions. To shorten this, Kisa defines a value proposition as, “the reason why customers buy your product.”. What is a value proposition?

User Testing 85

User Testing User Friction Customer Experience Research Software 85

UX Planet

JANUARY 29, 2025

Photo by NordWood Themes on Unsplash Measuring user experience (UX) has always been a complex challenge, requiring a blend of creativity and data-driven precision. Lets look at FinTrack, a hypothetical financial management tool that helps users with budgeting, expense tracking, and financial goal setting. The result?

Data Visualization 95

Data Visualization Framework UX User Testing 95

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

JUNE 10, 2024

Understanding and addressing user problems is a fundamental aspect of effective UX design. By proactively seeking out and resolving these issues, designers can create more intuitive, enjoyable, and effective user experiences. That also helps with customer retention. That, in turn, ensures user-centric UX design.

Data Visualization 104

Data Visualization Analytic Tools Research Software Feedback Software 104

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools User Testing 98

Userpilot

FEBRUARY 26, 2023

The customer success renewal playbook is central to keeping the incoming stream of recurring revenue flowing. Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. The renewal process begins immediately after a user signs up for your product.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

NOVEMBER 28, 2022

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

Feedback Software 98

Feedback Software Customer Experience Analytic Tools Embedded Analytics 98

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 97

Customer Experience User Testing Customer Feedback User Friction 97

Userpilot

JULY 27, 2024

If your current SEO strategy is struggling to drive traffic and sales, it’s time to try a more customer-centric approach with product-led SEO. It centers your content creation strategy on actual product-related customer needs and problems, keeping the user as the primary audience. What is product-led SEO in SaaS?

Analytic Tools 103

Analytic Tools Research Software Data Visualization Customer Experience 103

Userpilot

JULY 17, 2024

Here are eight user persona examples to guide you in creating your own detailed personas. User persona : Useful for product development and user experience design. Helps you streamline onboarding , integrate user feedback , and track in-app behavior. Running in-app surveys with Userpilot.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

UX Studio

MAY 24, 2019

In this case study we’ll introduce the methods we used in our UX design process to make a complex system more user-friendly. How we interviewed stakeholders and real users to discover their needs and pain points. How we interviewed stakeholders and real users to discover their needs and pain points.

Research Software 46

Research Software Feedback Software Information UX 46

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. There are different types of product marketing strategies that you can combine to drive user acquisition and retention. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

NOVEMBER 20, 2022

Customer experience is so important for product growth and retention. Digitize customer experience to meet customers where they are – online. In this article, we’ll cover: What digital customer experience is and why you should do it. Important steps to digitize your customer experience.

Customer Experience 98

Customer Experience User Testing Customer Feedback Embedded Analytics 98

Userpilot

JULY 16, 2024

ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. Ahrefs creates extensive documentation on its use cases as a differentiation tactic. HubSpot prides itself on its exceptional customer service.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

NOVEMBER 24, 2022

Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Well, enabling customer success is just about one of the highest ROI activities you can do. Customer education is the discipline of teaching customers how to use and get value from your product.

Feedback Software 98

Feedback Software Analytic Tools Reporting Tools Data Visualization 98

UX Planet

JANUARY 18, 2024

User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights. Why Is UX Research Important?

Data Visualization 98

Data Visualization User Testing Research Software Product Research 98

Userpilot

MARCH 16, 2023

Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Link to case studies, customer successes, or user testimonials to prove that your product is worth signing up for. Contact form. Demo video.

Feedback Software 98

Feedback Software Reporting Tools Embedded Analytics User Friction 98

UX Studio

NOVEMBER 26, 2018

When taking on the challenge of converting an idea into a real product, you identify the target users and their pain points. Who would we see as the customers for our product? What pain points and motivations have they got? How do potential users currently solve their problems? Not really.

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

SEPTEMBER 8, 2022

A help center is an in-app self-serve support system designed to help customers solve their problems inside the product. Having an in-app help center enhances customer satisfaction since customers don’t have to rush to contact customer support. A help center, thus, supports customers when they’re stranded.

Feedback Software 98

Feedback Software Customer Experience User Testing Customer Feedback 98

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Userpilot

DECEMBER 3, 2022

TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. User experience is important because good UX gives you a competitive advantage, leads to more positive interactions , and increases your conversion rate. Collect customer feedback with in-app surveys. What is UX design?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 81

User Testing Analytic Tools Research Software Feedback Software 81

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. This approach begins by offering customers a taste of your product through a freemium model , free trial , or interactive demo.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105